SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 SCHEDULE 13D
                   Under the Securities Exchange Act of 1934


                         Global Assets & Services, Inc.
        ----------------------------------------------------------------
                                (Name of Issuer)

                                  Common Stock
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                         (Title of Class of Securities)

                                 
        -----------------------------------------------------------------
                                 (CUSIP Number)

                         PRAISE DIRECT HOLDINGS LIMITED
                                  ATTN: KEXI XU
                            Rooms 1203-8, 12th Floor
                                77 Des Voeux Road
                               Central, Hong Kong
                               011 852 2824 0008
        -----------------------------------------------------------------
           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                               September 21, 2004
        -----------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
statement because of Rule 13d-1(b)(3) or (4), check the following box: [_]

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

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                                 SCHEDULE 13D

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1     NAME OF REPORTING PERSONS
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

      Praise Direct Holdings Limited,a British Virgin Islands Company
      None

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2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
      (a) [_]

      (b) [X]
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3     SEC USE ONLY
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4     SOURCE OF FUNDS

      Working Capital
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5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEMS 2(d) or 2(e)                         [_]
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6     CITIZENSHIP OR PLACE OF ORGANIZATION

      British Virgin Islands
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                  7     SOLE VOTING POWER

                        50,000,000
                        ----------------------------------------
  NUMBER OF       8     SHARED VOTING POWER
   SHARES
BENEFICIALLY            None
  OWNED BY              ----------------------------------------
    EACH          9     SOLE DISPOSITIVE POWER
  REPORTING
   PERSON               50,000,000
    WITH                ----------------------------------------
                  10    SHARED DISPOSITIVE POWER

                        None


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                                     Page 2


11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
      PERSON

      Praise Direct Holdings Limited - 50,000,000
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12    CHECK THIS BOX IF THE AGGREGATE AMOUNT IN ROW (11)
      EXCLUDES CERTAIN SHARES*                               [_]

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13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

      56%
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14    TYPE OF REPORTING PERSON*

      CO
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                                     Page 3

                                 SCHEDULE 13D

ITEM 1. SECURITY AND ISSUER

     This schedule related to the acquisition of beneficial  ownership of Common
Stock of Global  Assets &  Services,  Inc.  (hereinafter  the  "Company,"  whose
principal  place of business is located at 13575 58th Street  North,  Suite 122,
Clearwater, FL 33760) of which the Reporting Person purchased 50,000,000 shares,
of Common Stock from the Company on September  21, 2004 pursuant to a Regulation
S Subscription  Agreement  dated September 16, 2004 and entered into between the
Company,  the Reporting  Person and Mr.  Bertram  Cutler for the purchase by the
Reporting Person of 50,000,000 new shares of Common Stock of the Company for the
subscription  price of  $250,000.  Such shares are the  subject of this  report.
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ITEM 2. IDENTITY AND BACKGROUND

1.
     (a) Praise Direct Holdings Limited

         The  following  person  is  the  Officer,  Principal  Shareholder  and
         Director of Praise Direct Holdings Limited.

         Praise Direct Holdings Limited is beneficially owned by Kexi Xu -
         President and Director.

         Kexi Xu

          Mr. Xu Kexi,  age 41,  graduated from high school in Shanghai in 1982.
          Mr. Xu was the supervisor of the Shanghai Textile Company from 1982 to
          1985, the Export Manager of Shengzhen China Import-Export Company from
          1985-1990, the Manager of Shanghai Galaxy Film Limited from 1990-1996.
          From 1996 to the present,  Mr. Xu has been the Chief Executive Officer
          of Shanghai Asia Loyalty Tradings Limited.

     (b) Address - Flat F2, 1st Floor, Block F, Beverly Hill, 6 Broadwood Road,
         Happy Valley, Hong Kong


     (c) Occupation: Holding Company

     (d) The reporting person nor its officers, directors, or principals have
         not, during the last five years, been convicted in a criminal
         proceeding (excluding traffic violations.)

     (e) The reporting person has not, during the last five years, been subject
         to or party to a civil proceeding regarding any violation of state or
         federal securities laws, nor has any judgment, decree, or order of any
         type been entered against reporting person.

     (f) Citizenship:  British Virgin Islands as the place of incorporation for
         the Reporting Person.

                                     Page 4


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ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

     Working Capital

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ITEM 4. PURPOSE OF TRANSACTION

     The Reporting Entity purchased the securities  (50,000,000 shares), as part
of a change in control of Global Assets & Services, Inc., on September 21, 2004.

     The  ownership  which is the  subject  of this  Schedule  was  acquired  by
Reporting  Person for the purpose of  acquiring  control of a public  company to
build a business or acquire a  business.  Other than the  transaction  for which
this report is filed,  Reporting  Person has no further plans which relate to or
would result in any of the following, except as set forth below:

     (a) The acquisition by any person of additional  securities of the Company,
or the  disposition  of  securities  of  the  Company  except  for  the  instant
transaction.

     (b) On September 21, 2004, a change in control of Global Assets & Services,
Inc. occurred whereby Praise Direct Holdings Limited purchased 50,000,000 shares
(in the aggregate) of common stock of Global Assets & Services, Inc. The Company
intends to seek a merger, or Plan of Reorganization involving the Company.

     (c) A sale or transfer of a material amount of assets of the Company or any
of its subsidiaries;

     (d) Reporting person is aware of the announced change of directors,  Notice
of which has been sent to  shareholders on a Schedule 14f Notice pursuant to the
Securities & Exchange Act of 1934.

                                     Page 5


     (e) Any material change in the present capitalization or dividend policy of
the Company; except that reporting party intends to implement a reverse split in
the future.

     (f) Any  other  material  change in the  Company's  business  or  corporate
structure  including  but  not  limited  to,  if  the  Company  is a  registered
closed-end investment company, any plans or proposals to make any changes in its
investment  policy for which a vote is required by Section 13 of the  Investment
Company Act of 1940;

     (g) Changes in the Company's charter,  bylaws or instruments  corresponding
thereto or other  actions  which may impede  the  acquisition  or control of the
Issuer by any person; (except for a reverse split contemplated in the future.)

     (h) Causing a class of  securities  of the  Company to be  delisted  from a
national  securities  exchange or to cease to be  authorized  to be quoted in an
inter/dealer quotation system of a registered national securities association;

     (i) A class of equity  securities  of the  Company  becoming  eligible  for
termination of registration pursuant to Section 12(g)(4) of the Act; or

     (j) Any action similar to any of those enumerated above.
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ITEM 5. INTEREST IN SECURITIES OF THE ISSUER

     (a) As of the date of the  filing  of this  Schedule,  Reporting  Person is
deemed to  beneficially  own  50,000,000  shares of Common Stock of the Company,
representing  56.18% of the issued and  outstanding  Common Stock.  Prior to the
share exchange transaction, Reporting Person owned no shares of registrant.

         Aggregate number of options owned:           0
         Percent of outstanding options owned:        0%

     (b) Sole Power of voting for Reporting Entity:

50,000,000

     (c) Transactions in securities in the past
         60 days for Reporting Person:                0

     (d) No other  person is known to have power to direct  receipt of dividends
         from, or proceeds from sale of such securities.

     (e)  Not applicable.
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                                     Page 6


ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
SECURITIES OF THE ISSUER.

     Other than as contained in the  Regulation S Subscription  Agreement  there
are no contracts, arrangements,  understandings or relationships with respect to
securities of the Company.

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ITEM 7. MATERIAL TO BE FILED AS EXHIBITS


     Exhibit 10.1  - Regulation S Subscription Agreement









                                     Page 7



                                    SIGNATURE

     After  reasonable  inquiry and to the best of the knowledge and belief,  we
certify that the  information as set forth in this  statement is true,  complete
and correct.

Dated: November 4, 2004


                                                  Praise Direct Holdings Limited

                                                  /s/ Kexi Xu
                                                  ----------------------
                                                  Kexi Xu, President




Attention.  Intentional  misstatements  or omissions of fact constitute  federal
criminal violations (see 18 U.S.C. 1001).









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