Edgar Filing: DIAGEO PLC

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 OF THE

SECURITIES EXCHANGE ACT OF 1934

16 January 2012

Commission File Number: 001-10691

DIAGEO plc

(Translation of registrant’s name into English)

Lakeside Drive, Park Royal, London NW10 7HQ

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F x

Form 40-F o

Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

10 January 2012

Revised segmental information for prior reporting periods

On 25 May 2011 Diageo announced changes to its reporting regional structure. From 1 July 2011 two autonomous regions, Diageo Latin America and Caribbean and Diageo Africa, replaced the International region. The Global Travel and duty free operations are now reported within the five geographical regions in which the external sales take place. The Middle East business has become part of Asia Pacific.

As a result of this change Diageo now reports the following operating segments externally:

· North America

· Europe

· Africa

· Latin America and Caribbean

· Asia Pacific

· Corporate

In addition, for the year ending 30 June 2012, changes have been made to the allocation of specific corporate items better reflecting the geographic segments for which they are in respect of.

As a consequence of these changes the figures for the operating segments for prior periods have been restated.

Revised segmental information for the years ended 30 June 2011 and 2010 and the six month period ended 31 December 2010 are provided below.

In addition, organic growth percentages by segment have been restated for the year ended 30 June 2011.

Volume

	Year ended 30 June 2011							Year ended 30 June 2010
	As reported units million		Analysis of International units million			Restated units million		As reported units million		Analysis of International units million			Restated units million
North America		51.6		0.7			52.3		51.8		0.7			52.5
Europe		38.5		2.0			40.5		39.2		2.1			41.3
International		44.3		(44.3	)		-		40.3		(40.3	)		-
Africa		-		23.1			23.1		-		21.1			21.1
Latin America and Caribbean		-		15.7			15.7		-		14.1			14.1
Asia Pacific		13.1		2.8			15.9		12.1		2.3			14.4
		147.5		-			147.5		143.4		-			143.4

	Six months ended 31 December 2010
	As reported units million		Analysis of International units million			Restated units million
North America		28.0		0.3			28.3
Europe		21.5		1.0			22.5
International		22.7		(22.7	)		-
Africa		-		11.7			11.7
Latin America and Caribbean		-		8.3			8.3
Asia Pacific		6.8		1.4			8.2
		79.0		-			79.0

Sales

	Year ended 30 June 2011							Year ended 30 June 2010
	As reported £ million		Analysis of International £ million			Restated £ million		As reported £ million		Analysis of International £ million			Restated £ million
North America		3,853		42			3,895		3,853		34			3,887
Europe		4,190		89			4,279		4,371		89			4,460
International		3,384		(3,384	)		-		3,222		(3,222	)		-
Africa		-		1,764			1,764		-		1,582			1,582
Latin America and Caribbean		-		1,293			1,293		-		1,364			1,364
Asia Pacific		1,735		196			1,931		1,442		153			1,595
Corporate		70		-			70		70		-			70
		13,232		-			13,232		12,958		-			12,958

	Six months ended 31 December 2010
	As reported £ million		Analysis of International £ million			Restated £ million
North America		2,094		20			2,114
Europe		2,312		45			2,357
International		1,773		(1,773	)		-
Africa		-		907			907
Latin America and Caribbean		-		708			708
Asia Pacific		915		93			1,008
Corporate		38		-			38
		7,132		-			7,132

Net sales

	Year ended 30 June 2011							Year ended 30 June 2010
	As reported £ million		Analysis of International £ million			Restated £ million		As reported £ million		Analysis of International £ million			Restated £ million
North America		3,324		42			3,366		3,306		34			3,340
Europe		2,614		89			2,703		2,759		89			2,848
International		2,747		(2,747	)		-		2,627		(2,627	)		-
Africa		-		1,357			1,357		-		1,228			1,228
Latin America and Caribbean		-		1,063			1,063		-		1,123			1,123
Asia Pacific		1,181		196			1,377		1,018		153			1,171
Corporate		70		-			70		70		-			70
		9,936		-			9,936		9,780		-			9,780

	Six months ended 31 December 2010
	As reported £ million		Analysis of International £ million			Restated £ million
North America		1,807		20			1,827
Europe		1,444		45			1,489
International		1,415		(1,415	)		-
Africa		-		689			689
Latin America and Caribbean		-		568			568
Asia Pacific		616		93			709
Corporate		38		-			38
		5,320		-			5,320

Marketing spend

	Year ended 30 June 2011							Year ended 30 June 2010
	As reported £ million		Analysis of International £ million			Restated £ million		As reported £ million		Analysis of International £ million			Restated £ million
North America		502		6			508		472		4			476
Europe		390		13			403		412		10			422
International		368		(368	)		-		302		(302	)		-
Africa		-		140			140		-		119			119
Latin America and Caribbean		-		184			184		-		151			151
Asia Pacific		278		25			303		233		18			251
		1,538		-			1,538		1,419		-			1,419

	Six months ended 31 December 2010
	As reported £ million		Analysis of International £ million			Restated £ million
North America		268		2			270
Europe		225		5			230
International		177		(177	)		-
Africa		-		73			73
Latin America and Caribbean		-		84			84
Asia Pacific		143		13			156
		813		-			813

Operating profit before exceptional items

	Year ended 30 June 2011												Year ended 30 June 2010
	As reported £ million			Analysis of International £ million			Corporate costs £ million			Restated £ million			As reported £ million			Analysis of International £ million			Corporate costs £ million			Restated £ million
North America		1,255			17			3			1,275			1,170			13			1			1,184
Europe		778			28			(10	)		796			859			30			(8	)		881
International		804			(804	)		-			-			771			(771	)		-			-
Africa		-			330			3			333			-			304			(3	)		301
Latin America and Caribbean		-			336			(18	)		318			-			355			(19	)		336
Asia Pacific		208			93			(2	)		299			176			69			(5	)		240
Corporate		(161	)		-			24			(137	)		(225	)		-			34			(191	)
		2,884			-			-			2,884			2,751			-			-			2,751

	Six months ended 31 December 2010
	As reported £ million			Analysis of International £ million			Corporate costs £ million			Restated £ million
North America		723			9			3			735
Europe		471			15			(2	)		484
International		468			(468	)		-			-
Africa		-			174			2			176
Latin America and Caribbean		-			227			(9	)		218
Asia Pacific		129			43			(2	)		170
Corporate		(64	)		-			8			(56	)
		1,727			-			-			1,727

Organic growth for the year ended 30 June 2011

	Volume						Sales						Net sales
Increase/(decrease)	As reported			Restated			As reported			Restated			As reported			Restated
	%			%			%			%			%			%
North America		-			-			2			3			3			3
Europe		(2	)		(2	)		(3	)		(3	)		(3	)		(3	)
International		9			n/a			14			n/a			13			n/a
Africa		n/a			7			n/a			11			n/a			10
Latin America and Caribbean		n/a			12			n/a			18			n/a			17
Asia Pacific		9			10			13			13			9			11
Total		3			3			5			5			5			5

	Marketing spend						Operating profit*
Increase/(decrease)	As reported			Restated			As reported			Restated
	%			%			%			%
North America		7			8			8			9
Europe		(4	)		(3	)		(7	)		(8	)
International		23			n/a			19			n/a
Africa		n/a			15			n/a			18
Latin America and Caribbean		n/a			27			n/a			22
Asia Pacific		13			15			13			20
Total		8			8			5			5

* Operating profit before exceptional items

Net sales are after deducting excise duties. See the company's annual report on Form 20-F for the year ended 30 June 2011 filed with the US Securities and Exchange Commission (SEC) for an explanation of organic movement calculations and further definitions, disclosures and information.

Contacts

Investor enquiries to:	Sarah Paul	+44 (0) 20 8978 4326
	Angela Ryker Gallagher	+44 (0) 20 8978 4911
		investor.relations@diageo.com

Media enquiries to:	Stephen Doherty	+44 (0) 20 8978 2528
	Kirsty King	+44 (0) 20 8978 6855
		media.comms@diageo.com

Editor notes

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Forward-looking statements

This document contains 'forward-looking statements'. These forward-looking statements can be identified by the fact that they do not related only to historical or current facts. In particular, forward looking statements include all statements that express forecasts, expectations, plans, outlook and projections with respect to future matters, including trends in results of operations, margins, growth rates, overall market trends, the impact of interest or exchange rates, the availability or cost of financing to Diageo, anticipated cost savings or synergies, the completion of Diageo's strategic transactions and restructuring programmes, anticipated tax rates, expected cash payments, outcomes of litigation, anticipated deficit reductions in relation to pension schemes and general economic conditions. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements, including factors that are outside Diageo's control. All oral and written forward-looking statements made on or after the date of this document and attributable to Diageo are expressly qualified in their entirety by the 'risk factors' contained in Diageo's annual report on Form 20-F for the year ended 30 June 2011 filed with the US Securities and Exchange Commission (SEC). Any forward-looking statements made by or on behalf of Diageo speak only as of the date they are made. Diageo does not undertake to update forward-looking statements to reflect any changes in Diageo's expectations with regard thereto or any changes in events, conditions or circumstances on which any such statement is based. The reader should, however, consult any additional disclosures that Diageo may make in any document it publishes and/or files with the SEC. All readers, wherever located, should take note of these disclosures. The information in this document does not constitute an offer to sell or an invitation to buy shares in Diageo plc or an invitation or inducement to engage in any other investment activities. Past performance cannot be relied upon as a guide to future performance.

- ENDS -

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.

		Diageo plc
		(Registrant)


Date: 16 January 2012	By:	/s/ J Nicholls
		Name: J Nicholls
		Title: Deputy Company Secretary