Form 6-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13A-16 OR 15D-16

OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

eLong, Inc.

(Exact Name of Registrant as Specified in its Charter)

 

 

Block B, Xingke Plaza Building

10 Middle Jiuxianqiao Road

Chaoyang District

Beijing 100016, People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F      X            Form 40-F              

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):                                 No  x

Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):                                 No  x

Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant’s “home country”), or under the rules of the home country exchange on which the registrant’s securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant’s security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes                      No      X    

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82-            

 

 

 


On February 27, 2008 (Beijing time), eLong, Inc. (the “Company”) issued a press release regarding its fourth quarter 2007 unaudited financial results and its Board’s approval of a share buy back of up to USD$20 million. The Company’s press release is furnished as Exhibit 99.1. In addition, on February 27, 2008 (Beijing time), the Company’s management team hosted a conference call to discuss the earnings press release.

The information herein and in the press releases is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Any statements contained in this document and any exhibits hereto concerning eLong’s future business, operating results and financial condition are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they related to the Company are intended to identify such forward-looking statements. These forward looking statements are based upon management’s current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company’s actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong’s historical operating losses, its limited operating history, the risk that eLong will not be able to attract and retain customers in a cost effective manner, the risk that eLong will not be able to strengthen the eLong brand, the risk that eLong will not be successful in competing against new and existing competitors, changes in eLong’s management team and other key personnel, eLong’s reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, declines or disruptions in the travel industry, the recurrence of SARS, an outbreak of bird flu, the possibility that eLong will be unable to timely comply with Section 404 of the Sarbanes-Oxley Act of 2002 with respect to our auditor’s requirement in future years to issue an attestation report on internal control over financial reporting, risks associated with Expedia, Inc.’s (Nasdaq: EXPE) majority ownership interest in eLong and the integration of eLong’s business with that of Expedia’s, subsequent revaluations of the Chinese currency, and other risks outlined in eLong’s filings with the U.S. Securities and Exchange Commission (or SEC), including eLong’s Form 20-F filed with the SEC in connection with the Company’s fiscal year 2006 results. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Exhibits.

 

99.1

   Press Release issued by the Company on February 27, 2008 with respect to its financial results and share buy-back.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

DATED: February 27, 2008   ELONG, INC.
  By:  

/s/ Chris Chan

  Name:   Chris Chan
  Title:   Chief Financial Officer

 

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Exhibit 99.1

eLong, Inc. Reports Fourth Quarter and Fiscal Year 2007 Unaudited Financial Results

eLong, Inc. Announces Intention to Repurchase up to USD $20 Million of its Stock

BEIJING, China – February 27, 2008 - eLong, Inc. (NASDAQ: LONG), a leading online travel service provider in China, today reported unaudited financial results for the fourth quarter and fiscal year ended December 31, 2007.

Highlights – Fourth Quarter 2007

 

 

Total net revenues (net of business tax and surcharges) increased 27% year-on-year to RMB82.9 million.

 

 

Travel revenues before business tax and surcharges comprised of hotel, air and other travel product and service revenues, increased 26% year-on-year to RMB84.6 million.

 

 

Travel revenues before business tax and surcharges by product were as follows (figures in RMB 000’s):

 

     Q4
2007
   %
Total
    Q4
2006 (1)
   %
Total
    Y/Y
Growth
 

Hotel commissions

   67,345    80 %   56,026    84 %   20 %

Air ticketing commissions

   15,971    19 %   9,593    14 %   66 %

Other travel revenues

   1,242    1 %   1,452    2 %   -14 %
                            

Total travel revenues

   84,558    100 %   67,071    100 %   26 %

 

 

Operating income improved year-on-year by RMB3.9 million to RMB2.7 million, driven primarily by increased revenue offset by greater sales and marketing, service development expenses, and decrease in shared-based compensation.

 

 

Net loss from continuing operations worsened year-on-year by RMB11.7 million to RMB12.1 million driven primarily by a RMB15.3 million increase in unrealized foreign exchange losses compared to the year-ago quarter caused by the appreciation of the Renminbi.

 

 

Cash and cash equivalents as of December 31, 2007 were RMB1.2 billion (USD$159 million).

Highlights – Fiscal Year 2007:

 

 

Travel revenues before business tax and surcharges, comprised of hotel, air and other travel product and service revenues, increased 19% year-on-year to RMB303.8 million.

 

 

Travel revenues before business tax and surcharges by product were as follows (figures in RMB 000’s):

 

     2007    %
Total
    2006 (1)    %
Total
    Y/Y
Growth
 

Hotel commissions

   240,803    79 %   209,275    82 %   15 %

Air ticketing commissions

   57,456    19 %   38,288    15 %   50 %

Other travel revenues

   5,588    2 %   8,398    3 %   -33 %
                            

Total travel revenues

   303,847    100 %   255,961    100 %   19 %

 

 

Operating loss decreased year-on-year by RMB2.4 million to RMB14.0 million, driven primarily by revenue increases offset by greater sales and marketing, service development expenses, and decrease in share-based compensation.

 

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Net loss from continuing operations increased year-on-year by RMB19.7 million to RMB22.2 million, driven primarily by a RMB33.1 million year-on-year increase in unrealized foreign exchange losses caused by the appreciation of the Renminbi, and partially offset by a year-on-year increase in net interest income of RMB4 million.

“The improvement in eLong’s top line performance in Q4 2007 was driven in large by improved call center service levels, the introduction of ‘24 by 7’ air ticketing service and introduction of a triple loyalty points offer to reward customers,” said Guangfu Cui, Chief Executive Officer of eLong. “We recognize however that we have significant work ahead of us going forward. In the coming six months we will continue our efforts to improve customer experience by investing in back office systems, streamlining order fulfillment and launching a major website upgrade.”

“I am pleased to announce that the eLong board has approved a share buy back of up to $20 million USD,” continued Guangfu Cui, Chief Executive Officer of eLong. “In doing so, the board of directors and management team is expressing its confidence in the value of eLong and in its long term future.”

“We are pleased with the 27% year-on-year top line growth that we achieved in the fourth quarter, an acceleration over prior periods in 2007,” said Chris Chan, Chief Financial Officer of eLong. “However we remain unsatisfied with our ongoing operating loss and are focused on improving the company’s financial results over time.”

Business Results

Hotel

Hotel commissions for the fourth quarter of 2007 increased 20% year-on-year primarily due to higher room volume. Room nights booked through eLong increased 19% to 1,023,000, while commission per room night was RMB0.7 higher than the prior year quarter, at RMB66. eLong increased the number of hotels offered by 37% in 2007, bringing the total to more than 4,800 hotels in over 300 cities across China as of December 2007, compared with 3,500 as of December 2006.

Hotel commissions for fiscal 2007 increased 15% year-on-year primarily due to higher room volume. Room nights booked through eLong increased 14% to 3,711,000 for fiscal 2007, while commission per room night was RMB65, up RMB0.5 compared with the prior year .

Air

Air ticketing commissions for the fourth quarter of 2007 increased 66% year-on-year, driven by a 39% increase in air segments to 373,000, and a 73 basis point increase in the average percent commission to 5.6% or RMB43 per air ticket. The quarter also benefited from higher average ticket price, which went up by 4.5% year-on-year, to RMB769.

Air ticketing commissions for fiscal 2007 increased 50% compared to the prior year period primarily driven by a 41% increase in air segments to 1,416,000, and average percent air commission per ticket increased to 5.1% or RMB41.

Profitability

Gross margin in the fourth quarter was 72%, compared with 75% in the prior year period. The primary driver of gross margin reduction was the mix shift from higher margin hotel revenues to lower margin air revenues. The remaining margin reduction was mainly driven by increased call center expenditures associated with improved customer service levels.

Gross margin for fiscal 2007 was 72%, compared with 75% in fiscal 2006. Gross margin decreased primarily due to the same factors impacting the fourth quarter year-on-year margin decline.

 

-5-


Operating expenses for the fourth quarter of 2007 and 2006 were as follows (figures in RMB 000’s):

 

     Q4
2007(2)
   % Net
Revenues
    Q4
2006(1)
   % Net
Revenues
    Y/Y
Growth
 

Service development

   13,554    16 %   10,569    16 %   28 %

Sales and marketing

   33,782    41 %   26,555    41 %   27 %

General and administrative

   8,731    11 %   12,468    19 %   -30 %

Amortization of intangibles

   265    —       265    —       —    

Write-down of property and equipment and intangibles

   513    1 %   —      —       N/A  
                            

Total operating expenses

   56,845    69 %   49,857    76 %   14 %

Operating expenses for fiscal of 2007 and 2006 were as follows (figures in RMB 000’s):

 

     2007(2)    % Net
Revenues
    2006(1)    % Net
Revenues
    Y/Y
Growth
 

Service development

   48,603    16 %   41,921    17 %   16 %

Sales and marketing

   126,970    43 %   99,091    40 %   28 %

General and administrative

   51,736    17 %   61,536    25 %   -16 %

Amortization of intangibles

   1,060    —       1,060    —       —    

Write-down of property and equipment and intangibles

   1,039    0 %   —      —       N/A  
                            

Total operating expenses

   229,408    76 %   203,608    82 %   13 %

The total of service development, sales and marketing, general and administrative expenses for the fourth quarter 2007 increased 13% year-on-year; total operating expenses increased 14% year-on-year.

The total of service development, sales and marketing, general and administrative expenses for fiscal 2007 increased 12% compared to fiscal 2006; total operating expenses increased 13% over the prior year.

Service development expense is composed of expenses related to technology and product offering, including our website, platforms and other related system development. The fourth quarter 2007 service development expense increased 28% over the prior year period, and basically unchanged at 16% of net revenues. We increased our technology investment in the fourth quarter, in order to accelerate our booking platform improvements and online payment capabilities.

The fiscal 2007 service development expense increased 16% over fiscal 2006 and service development expense as a percentage of net revenues decreased 49 basis points to 16%.

Sales and marketing expense for the fourth quarter 2007 increased 27% over the prior year period, and was basically unchanged at 41% of net revenues. The increased expense was due to increased sales commissions in line with revenue growth.

Sales and marketing expense for fiscal 2007 increased 28% over fiscal 2006, and was 43% of net revenues, compared to 40% in 2006. The increased expense was primarily driven by increased sales commissions in line with revenue growth, and increased online marketing effort.

General and administrative expense for the fourth quarter 2007 decreased 30% over the prior year period mainly due to decrease in incentive and share-based compensation. General and administrative expense as a percentage of net revenues decreased 8% points to 11% in the fourth quarter.

 

-6-


General and administrative expense for fiscal 2007 decreased 16% over fiscal 2006, primarily due to the same factors impacting the fourth quarter. General and administrative expense as a percentage of net revenues decreased 8% points to 17% in the 2007.

Other expense , which represents interest income, unrealized exchange gains/losses and other income/expense, was RMB14.5 million in the fourth quarter of 2007, primarily due to an unrealized foreign exchange loss of RMB27.2 million resulting from the appreciation of the Renminbi during the quarter. This exchange loss was partially offset by interest income of RMB13.2 million in the fourth quarter of 2007.

Other expense for the fiscal 2007 was RMB10.2 million, primarily due to an unrealized foreign exchange loss of RMB65.9 million resulting from the appreciation of the Renminbi during the year. This exchange loss was partially offset by interest income of RMB55.5 million for fiscal 2007.

Net loss for the fourth quarter 2007 increased by RMB10.4 million over the prior year quarter to RMB12.1 million.

Net loss for 2007 increased by RMB21.1 million to RMB22.1 million.

Our diluted loss per ADS for the fourth quarter of 2007 was RMB0.48 compared to a diluted loss per ADS of RMB0.08 in the prior year period.

Our diluted loss per ADS for fiscal 2007 was RMB0.88 compared to a diluted loss per ADS of RMB0.04 in fiscal 2006.

Business Outlook

eLong expects net revenues, that is net of business tax and surcharges, for the first quarter of 2008 to be within the range of RMB68.0 million to RMB75.0 million, an increase of 10% to 22% from the first quarter of 2007.

Notes to the Unaudited Interim Consolidated Financial Statements

Financial information in this press release from eLong’s unaudited financial statements was prepared in accordance with generally accepted accounting principles in the United States. The accompanying consolidated financial information of the Company as of and for the year ended December 31, 2006 have been revised from previously issued financial statements to correct an error in the accounting for share-based compensation. The effect of this revision is to decrease general and administrative expenses by RMB0.14 million, increase accrued expenses and other current liabilities by RMB1.99 million, and decrease shareholders’ equity by RMB2.13 million as compared to our previously issued financial statements. All references in the accompanying consolidated financial information of this press release have been adjusted to reflect this revision.

Note 1

Fiscal 2006 revenue and expenses have been reclassified to exclude expenses related to discontinued operations. In May 2006, eLong disposed of Raytime, an operator of hotel loyalty programs. In October 2006, eLong sold the assets and business of one of its divisions operating an interactive online dating community (the “Division”). In accordance with SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets”, the results of operations of Raytime and the Division have been reflected in the consolidated financial statements as a discontinued operation for all periods presented.

 

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Note 2

From third quarter 2007, business tax expense and related surcharges have been presented on a net basis (excluded from revenues). Prior to July 1, 2007, these charges were included in operating expenses. The Company believes the net presentation is the appropriate treatment because the revenue amount after deduction of business tax expense and related surcharges represents the benefit to be retained by the Company. Amounts for all prior periods presented have been restated for comparative purposes. For the impact of this change on prior periods, please refer to Exhibits 1 and 2.

Safe Harbor Statement

It is currently expected that the Business Outlook will not be updated until the release of eLong’s next quarterly earnings announcement; however, eLong reserves the right to update its Business Outlook at any time for any reason.

Statements in this press release concerning eLong’s future business, operating results and financial condition are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they related to the Company are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward looking statements are based upon management’s current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company’s actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong’s historical operating losses, its limited operating history, declines or disruptions in the travel industry, the recurrence of SARS, an outbreak of bird flu, eLong’s reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, the possibility that eLong will be unable to timely comply with Section 404 of the Sarbanes-Oxley Act of 2002, the risk that eLong will not be successful in competing against new and existing competitors, risks associated with Expedia, Inc.’s (Nasdaq: EXPE) majority ownership interest in eLong and the integration of eLong’s business with that of Expedia’s, subsequent revaluations of the Chinese currency, changes in eLong’s management team and other key personnel and other risks outlined in eLong’s filings with the U.S. Securities and Exchange Commission (or SEC), including eLong’s Form 20-F filed with the SEC in connection with the Company’s fiscal year 2006 results. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Conference Call

eLong will host a conference call to discuss its fourth quarter and fiscal 2007 earnings on February 26, 2008, at 7:00 pm Eastern (Beijing/Hong Kong time: February 27, 2008 at 8:00 am). The management team will be on the call to discuss the quarterly and fiscal year results and to answer questions. The toll-free number for U.S. participants is +1-800-365-8460. The dial-in number for Hong Kong participants is +852-2258-4000. International participants can dial +1-210-795-0492. Pass code: ELONG.

A replay of conference call will be available for one day starting from 8:30 pm Eastern Time on February 26, 2008 and 8:30 am Eastern Time on February 27, 2008 . US toll-free dial-in number: +1-888-485-2367, Hong Kong dial-in number: +852-2802-5151, international dial-in number: +1-203-369-4588. The pass code for the replay is 732560.

 

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Additionally, a live and archived web cast of this call will be available on the Investor Relations section of the eLong web site at http://ir.elong.net for three months.

About eLong, Inc.

eLong, Inc. (NASDAQ: LONG) is a leading online travel company in China. Headquartered in Beijing, eLong has a national presence across China. eLong uses web-based distribution technologies and a 24-hour call center to provide consumers with access to travel reservation services. Aiming to enrich people’s lives through the freedom of independent travel, eLong empowers consumers to make informed choices by providing a one-stop travel solution and consolidated travel tools and information such as maps, virtual tours and user ratings. eLong has the capacity to fulfill air ticket reservations in over 70 major cities across China. In addition to choice of a wide hotel selection in the Greater China region, eLong offers Chinese consumers the ability to make bookings at international hotels in over 140 destinations worldwide. eLong operates the websites http://www.elong.com and http://www.elong.net.

For further information:

Investor Relations

ir@corp.elong.com

+86-10-6436-7570

 

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eLong, Inc. CONSOLIDATED STATEMENT OF OPERATIONS

(UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

IN LOCAL CURRENCY

 

     Three Months Ended     Year Ended  
     Dec. 31,
2007
    Sept. 30,
2007
    Dec. 31,
2006
    Dec. 31,
2007
    Dec. 31,
2006
 
     RMB     RMB     RMB     RMB     RMB  

Revenues

          

Hotel commissions

   67,345     64,417     56,026     240,803     209,275  

Air ticketing commissions

   15,971     15,585     9,593     57,456     38,288  

Other travel revenue

   1,242     869     1,452     5,588     8,398  
                              

Travel

   84,558     80,871     67,071     303,847     255,961  

Other

   3,264     2,991     2,647     11,550     8,583  
                              

Gross revenues

   87,822     83,862     69,718     315,397     264,544  

Business tax and surcharges

   (4,969 )   (4,776 )   (4,347 )   (17,446 )   (15,067 )
                              

Net revenues

   82,853     79,086     65,371     297,951     249,477  

Cost of services

   (23,288 )   (20,807 )   (16,651 )   (82,498 )   (62,246 )
                              

Gross profit

   59,565     58,279     48,720     215,453     187,231  

Operating expenses

          

Service development

   (13,554 )   (12,196 )   (10,569 )   (48,603 )   (41,921 )

Sales and marketing

   (33,782 )   (36,858 )   (26,555 )   (126,970 )   (99,091 )

General and administrative

   (8,731 )   (18,277 )   (12,468 )   (51,736 )   (61,536 )

Amortization of intangibles

   (265 )   (265 )   (265 )   (1,060 )   (1,060 )

Write-down of property and equipment and intangibles

   (513 )   —       —       (1,039 )   —    
                              

Total operating expenses

   (56,845 )   (67,596 )   (49,857 )   (229,408 )   (203,608 )
                              

Income/(loss) from operations

   2,720     (9,317 )   (1,137 )   (13,955 )   (16,377 )

Other income/(loss)

   (14,548 )   1,055     2,289     (10,218 )   18,403  
                              

Income/(loss) from continuing operations before income tax expense

   (11,828 )   (8,262 )   1,152     (24,173 )   2,026  

Income tax benefit/(expense )

   (243 )   861     (1,490 )   1,999     (4,475 )
                              

Income/(loss) from continuing operations

   (12,071 )   (7,401 )   (338 )   (22,174 )   (2,449 )

Discontinued operations

          

Income from discontinued operations

   —       —       (1,332 )   112     (1,423 )

Income tax benefit/(expense) of discontinued operations

   —       —       2     (8 )   (24 )

Gain on sale of discontinued operations

   —       —       —       —       2,650  

Total discontinued operations

   —       —       (1,330 )   104     1,203  
                              

Net income/(loss) before cumulative effect of change in accounting principles

   (12,071 )   (7,401 )   (1,668 )   (22,070 )   (1,246 )
                              

Cumulative effect of change in accounting principles

   —       —       —       —       282  
                              

Net income/(loss)

   (12,071 )   (7,401 )   (1,668 )   (22,070 )   (964 )

 

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Basic income/( loss) per share

          

Continuing operations

   (0.24 )   (0.15 )   (0.01 )   (0.44 )   (0.05 )

Discontinued operations

   0.00     0.00     (0.03 )   0.00     0.02  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00     0.00     0.01  
                              

Basic income/(loss) per share

   (0.24 )   (0.15 )   (0.04 )   (0.44 )   (0.02 )
                              

Diluted income/(loss) per share

          

Continuing operations

   (0.24 )   (0.15 )   (0.01 )   (0.44 )   (0.05 )

Discontinued operations

   0.00     0.00     (0.03 )   0.00     0.02  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00     0.00     0.01  
                              

Diluted income/(loss) per share

   (0.24 )   (0.15 )   (0.04 )   (0.44 )   (0.02 )
                              

Basic income/(loss) per ADS

          

Continuing operations

   (0.48 )   (0.30 )   (0.02 )   (0.88 )   (0.10 )

Discontinued operations

   0.00     0.00     (0.06 )   0.00     0.04  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00     0.00     0.02  
                              

Basic income/(loss) per ADS

   (0.48 )   (0.30 )   (0.08 )   (0.88 )   (0.04 )
                              

Diluted income/(loss) per ADS

          

Continuing operations

   (0.48 )   (0.30 )   (0.02 )   (0.88 )   (0.10 )

Discontinued operations

   0.00     0.00     (0.06 )   0.00     0.04  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00     0.00     0.02  
                              

Diluted income/(loss) per ADS

   (0.48 )   (0.30 )   (0.08 )   (0.88 )   (0.04 )
                              

Shares used in computing basic net income/(loss) per share

   50,846     50,766     50,464     50,758     50,392  

Shares used in computing diluted net income/(loss) per share

   50,846     50,766     50,464     50,758     50,392  

Note that 1ADS = 2 shares

          

Share-based compensation charges included are as follows:

   (1,539 )   3,012     3,051     6,002     12,221  

Cost of services

   72     89     (3 )   211     135  

Service development

   838     901     717     2,984     2,760  

Sales and marketing

   42     354     126     680     573  

General and administrative

   (2,491 )   1,668     2,211     2,127     8,753  

Un-realized foreign exchange losses

   27,188     13,696     11,899     65,918     32,803  

 

-11-


eLong, Inc. CONSOLIDATED STATEMENT OF OPERATIONS

(UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

IN U.S. DOLLARS

 

     Three Months Ended     Year Ended  
     Dec. 31,
2007
    Sept. 30,
2007
    Dec. 31,
2006
    Dec. 31,
2007
    Dec. 31,
2006
 
     US$     US$     US$     US$     US$  

Revenues

          

Hotel commissions

   9,232     8,597     7,179     33,011     26,816  

Air ticketing commissions

   2,189     2,080     1,229     7,877     4,906  

Other travel revenue

   170     116     186     766     1,076  
                              

Total travel revenue

   11,591     10,793     8,594     41,654     32,798  

Other

   448     399     339     1,583     1,100  
                              

Gross revenues

   12,039     11,192     8,933     43,237     33,898  

Business tax and surcharges

   (681 )   (637 )   (557 )   (2,392 )   (1,931 )
                              

Net revenues

   11,358     10,555     8,376     40,845     31,967  

Cost of services

   (3,192 )   (2,777 )   (2,134 )   (11,309 )   (7,976 )
                              

Gross profit

   8,166     7,778     6,242     29,536     23,991  

Operating expenses

          

Service development

   (1,858 )   (1,628 )   (1,354 )   (6,663 )   (5,372 )

Sales and marketing

   (4,631 )   (4,919 )   (3,403 )   (17,406 )   (12,697 )

General and administrative

   (1,199 )   (2,440 )   (1,598 )   (7,093 )   (7,885 )

Amortization of intangibles

   (36 )   (35 )   (34 )   (145 )   (136 )

Write-down of property and equipment and intangibles

   (70 )   —       —       (142 )   —    

Total operating expenses

   (7,794 )   (9,022 )   (6,389 )   (31,449 )   (26,090 )
                              

Income/(loss) from operations

   373     (1,244 )   (147 )   (1,913 )   (2,099 )

Other income/(loss)

   (1,994 )   141     293     (1,400 )   2,358  
                              

Income/(loss) from continuing operations before income tax expense

   (1,621 )   (1,103 )   147     (3,314 )   260  

Income tax benefit/(expense )

   (33 )   115     (191 )   274     (573 )
                              

Income/(loss) from continuing operations

   (1,655 )   (988 )   (44 )   (3,040 )   (313 )

Discontinued operations

          

Income from discontinued operations

   —       —       (171 )   15     (183 )

Income tax benefit/(expense) of discontinued operations

   —       —       —       (1 )   (3 )

Gain on sale of discontinued operations

   —       —       —       —       340  
                              

Total discontinued operations

   —       —       (171 )   14     154  

Net income/(loss) before cumulative effect of change in accounting principles

   (1,655 )   (988 )   (215 )   (3,026 )   (159 )
                              
   —       —       —       —       —    

Cumulative effect of change in accounting principles

   —       —       —       —       36  
                              

Net income/(loss)

   (1,655 )   (988 )   (215 )   (3,026 )   (123 )
                              

Basic income/( loss) per share

          

Continuing operations

   (0.033 )   (0.020 )   (0.001 )   (0.060 )   (0.006 )

Discontinued operations

   0.000     0.000     (0.004 )   0.000     0.003  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.001  
                              

Basic income/(loss) per share

   (0.033 )   (0.020 )   (0.005 )   (0.060 )   (0.002 )
                              

Diluted income/(loss) per share

          

Continuing operations

   (0.033 )   (0.020 )   (0.001 )   (0.060 )   (0.006 )

Discontinued operations

   0.000     0.000     (0.004 )   0.000     0.003  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.001  
                              

Diluted income/(loss) per share

   (0.033 )   (0.020 )   (0.005 )   (0.060 )   (0.002 )
                              

 

-12-


Basic income/(loss) per ADS

          

Continuing operations

   (0.066 )   (0.040 )   (0.002 )   (0.120 )   (0.012 )

Discontinued operations

   0.000     0.000     (0.008 )   0.000     0.006  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.002  
                              

Basic income/(loss) per ADS

   (0.066 )   (0.040 )   (0.010 )   (0.120 )   (0.004 )
                              

Diluted income/(loss) per ADS

          

Continuing operations

   (0.066 )   (0.040 )   (0.002 )   (0.120 )   (0.012 )

Discontinued operations

   0.000     0.000     (0.008 )   0.000     0.006  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.002  
                              

Diluted income/(loss) per ADS

   (0.066 )   (0.040 )   (0.010 )   (0.120 )   (0.004 )
                              

Shares used in computing basic net income/(loss) per share

   50,846     50,766     50,464     50,758     50,392  

Shares used in computing diluted net income/(loss) per share

   50,846     50,766     50,464     50,758     50,392  

Note that 1ADS = 2 shares

          

Share-based compensation charges included are as follows:

   (211 )   402     391     823     1,566  

Cost of services

   10     12     (0 )   29     17  

Service development

   115     120     92     409     354  

Sales and marketing

   6     47     16     93     73  

General and administrative

   (342 )   223     283     292     1,122  

Un-realized foreign exchange losses

   3,727     1,828     1,525     9,037     4,203  

Note 1: The conversions of Renminbi (RMB) into United States dollars (USD) as at the reporting dates are based on the noon buying rate of USD1.00=RMB7.2946 on December 31, 2007, USD1.00=RMB7.4928 on September 30, 2007 and USD1.00 = RMB7.8041 on December 31, 2006 in the City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve. No representation is intended to imply that the RMB amounts could have been, or could be, converted, realized or settled into U.S.dollars at that rate on the reporting dates.

 

-13-


eLong, Inc.

CONSOLIDATED SUMMARY BALANCE SHEET DATA

(UNAUDITED, IN THOUSANDS)

 

     Dec. 31,
2007
    Dec. 31,
2006
    Dec. 31,
2007
    Dec. 31,
2006
 
     RMB     RMB     US$     US$  

ASSETS

        
Current assets:         

Cash and cash equivalents

   1,157,567     1,199,323     158,688     153,679  

Restricted assets

   11,274     —       1,546     —    

Accounts receivable, net

   41,138     28,237     5,640     3,618  

Due from related parties

   924     2,099     127     269  

Deferred income taxes, net

   4,247     708     582     91  

Prepaid expenses and other current assets

   14,572     10,384     1,997     1,330  
                        

Total current assets

   1,229,722     1,240,751     168,580     158,987  

Property and equipment, net

   43,962     37,809     6,027     4,845  

Goodwill

   30,000     30,000     4,113     3,844  

Intangible assets, net

   2,192     3,746     301     480  

Deferred income taxes, net

   237     982     32     126  

Other non-current assets

   28,730     22,029     3,938     2,823  
                        

Total assets

   1,334,843     1,335,317     182,991     171,105  
                        

LIABILITIES AND SHAREHOLDERS’ EQUITY

        
Current liabilities:         

Accounts payable

   57,688     32,753     7,908     4,197  

Income taxes payable

   3,169     16,757     434     2,147  

Due to related parties

   4,529     3,374     621     432  

Accrued expenses and other current liabilities

   83,224     83,526     11,409     10,703  
                        

Total current liabilities

   148,610     136,410     20,372     17,479  

Other long-term liabilities

   —       980     —       126  

Deferred income taxes

   100     132     14     17  
                        

Total liabilities

   148,710     137,522     20,386     17,622  
                        
Shareholders’ equity         

Ordinary shares

   4,208     4,192     577     537  

Additional paid-in capital

   1,308,469     1,298,106     179,375     166,337  

Accumulated other comprehensive income (loss)

   —       (29 )   —       (4 )

Accumulated deficit

   (126,544 )   (104,474 )   (17,347 )   (13,387 )
                        

Total shareholders’ equity

   1,186,133     1,197,795     162,605     153,483  
                        

Total liabilities and shareholders’ equity

   1,334,843     1,335,317     182,991     171,105  

 

-14-


Exhibit 1

Proforma Business Tax Presentation Change Effect for 2007 (Unaudited)

 

Year 2007    As Originally Reported     As Adjusted *     Effect of Change  
   Three months ended     Three months ended     Three months ended  
   Mar. 31,
2007
    Jun. 30,
2007
    Sept. 30,
2007
    Dec. 31,
2007
    Mar. 31,
2007
    Jun. 30,
2007
    Sept. 30,
2007
    Dec. 31,
2007
    Mar. 31,
2007
    Jun. 30,
2007
    Sept. 30,
2007
    Dec. 31,
2007
 
   RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)  

Gross revenues

   65,281     78,431     83,862     87,822     65,281     78,431     83,862     87,822     —       —       —       —    

Business tax and surcharges

   —       —       —       —       (3,675 )   (4,026 )   (4,776 )   (4,969 )   (3,675 )   (4,026 )   (4,776 )   (4,969 )
                                                                        

Net revenues

   65,281     78,431     83,862     87,822     61,606     74,405     79,086     82,853     (3,675 )   (4,026 )   (4,776 )   (4,969 )

Cost of services

   (17,701 )   (20,701 )   (20,807 )   (23,288 )   (17,701 )   (20,701 )   (20,807 )   (23,288 )   —       —       —       —    
                                                                        

Gross profit

   47,580     57,730     63,055     64,534     43,905     53,704     58,279     59,565     (3,675 )   (4,026 )   (4,776 )   (4,969 )

Operating expenses

                        

Service development

   (10,594 )   (12,257 )   (12,196 )   (13,554 )   (10,594 )   (12,257 )   (12,196 )   (13,554 )   —       —       —       —    

Sales and marketing

   (27,020 )   (29,313 )   (36,858 )   (33,782 )   (27,020 )   (29,313 )   (36,858 )   (33,782 )   —       —       —       —    

General and administrative

   (11,188 )   (13,540 )   (18,277 )   (8,731 )   (11,188 )   (13,540 )   (18,277 )   (8,731 )   —       —       —       —    

Amortization of intangibles

   (265 )   (265 )   (265 )   (265 )   (265 )   (265 )   (265 )   (265 )   —       —       —       —    

Write-down of property and equipment and intangibles

   —       (526 )   —       (513 )   —       (526 )   —       (513 )   —       —       —       —    

Business tax and surcharges

   (3,675 )   (4,026 )   (4,776 )   (4,969 )   —       —       —       —       3,675     4,026     4,776     4,969  
                                                                        

Total operating expenses

   (52,742 )   (59,927 )   (72,372 )   (61,814 )   (49,067 )   (55,901 )   (67,596 )   (56,845 )   3,675     4,026     4,776     4,969  
                                                                        

Income/(loss) from operations

   (5,162 )   (2,197 )   (9,317 )   2,720     (5,162 )   (2,197 )   (9,317 )   2,720     —       —       —       —    
                                                                        

Note –Effective from third quarter 2007, business tax expense and related surcharges have been presented on a net basis (excluded from revenues). The Company believes the net presentation is preferable accounting principle because the revenue amount after deduction of business tax expense and related surcharges represents the benefit to be retained by the Company. Amounts for all prior periods presented have been reclassified for comparative purpose.

 

-15-


Exhibit 2

Proforma Business Tax Presentation Change Effect for 2006 (Unaudited)

 

Year 2006    As Originally Reported     As Adjusted *     Effect of Change  
   Three months ended     Three months ended     Three months ended  
   Mar. 31,
2006
    Jun. 30,
2006
    Sept. 30,
2006
    Dec. 31,
2006
    Mar. 31,
2006
    Jun. 30,
2006
    Sept. 30,
2006
    Dec. 31,
2006
    Mar. 31,
2006
    Jun. 30,
2006
    Sept. 30,
2006
    Dec. 31,
2006
 
   RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)     RMB(‘000)  

Gross revenues

   53,453     66,793     74,580     69,718     53,453     66,793     74,580     69,718     —       —       —       —    

Business tax and surcharges

   —       —       —       —       (3,013 )   (3,643 )   (4,064 )   (4,347 )   (3,013 )   (3,643 )   (4,064 )   (4,347 )
                                                                        

Net revenues

   53,453     66,793     74,580     69,718     50,440     63,150     70,516     65,371     (3,013 )   (3,643 )   (4,064 )   (4,347 )

Cost of services

   (13,173 )   (15,285 )   (17,124 )   (16,651 )   (13,173 )   (15,285 )   (17,124 )   (16,651 )   —       —       —       —    
                                                                        

Gross profit

   40,280     51,508     57,456     53,067     37,267     47,865     53,392     48,720     (3,013 )   (3,643 )   (4,064 )   (4,347 )

Operating expenses

                        

Service development

   (10,475 )   (10,094 )   (10,718 )   (10,569 )   (10,475 )   (10,094 )   (10,718 )   (10,569 )   —       —       —       —    

Sales and marketing

   (21,849 )   (25,302 )   (25,331 )   (26,555 )   (21,849 )   (25,302 )   (25,331 )   (26,555 )   —       —       —       —    

General and administrative

   (20,185 )   (13,355 )   (15,376 )   (12,468 )   (20,185 )   (13,355 )   (15,376 )   (12,468 )   —       —       —       —    

Amortization of intangibles

   (265 )   (265 )   (265 )   (265 )   (265 )   (265 )   (265 )   (265 )   —       —       —       —    

Business tax and surcharges

   (3,013 )   (3,643 )   (4,064 )   (4,347 )   —       —       —       —       3,013     3,643     4,064     4,347  
                                                                        

Total operating expenses

   (55,787 )   (52,659 )   (55,754 )   (54,204 )   (52,774 )   (49,016 )   (51,690 )   (49,857 )   3,013     3,643     4,064     4,347  
                                                                        

Income/(loss) from operations

   (15,507 )   (1,151 )   1,702     (1,137 )   (15,507 )   (1,151 )   1,702     (1,137 )   —       —       —       —    
                                                                        

Note –Effective from third quarter 2007, business tax expense and related surcharges have been presented on a net basis (excluded from revenues). The Company believes the net presentation is preferable accounting principle because the revenue amount after deduction of business tax expense and related surcharges represents the benefit to be retained by the Company. Amounts for all prior periods presented have been reclassified for comparative purpose.

 

-16-