Provided by MZ Technologies
 
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
FORM 6-K
 
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
 
For the month of October, 2009

(Commission File No. 001-32221) ,
 

 
GOL LINHAS AÉREAS INTELIGENTES S.A.
(Exact name of registrant as specified in its charter)
 
GOL INTELLIGENT AIRLINES INC.
(Translation of Registrant's name into English)
 


R. Tamoios, 246
Jd. Aeroporto 
04630-000 São Paulo, São Paulo
Federative Republic of Brazil
(Address of Regristrant's principal executive offices)



Indicate by check mark whether the registrant files or will file
annual reports under cover Form 20-F or Form 40-F.

Form 20-F ___X___ Form 40-F ______

Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under
the Securities Exchange Act of 1934.

Yes ______ No ___X___

If "Yes" is marked, indicated below the file number assigned to the
registrant in connection with Rule 12g3-2(b):


GOL Expands Buy on Board Service to 37 Domestic Flights

São Paulo, October 19, 2009 – GOL Linhas Aéreas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), the largest low-cost and low-fare airline in Latin America, announces that it is extending its buy on board service in response to client requests and following extensive market research. GOL was the first airline to implement this service in Brazil in early June.

Following the expansion, the number of flights offering buy on board products purchase has tripled. The service is now available on 37 daily flights between the cities of Belém, Brasília, Fortaleza, Foz do Iguaçu, Natal, Porto Alegre, Recife, Rio de Janeiro ( Galeão/Antônio Carlos Jobim Airport), Salvador and São Paulo (Guarulhos International Airport). Clients are informed of the new facility while purchasing their tickets through GOL’s website (www.voegol.com.br) or the Sales Center, when checking in for those flights offering the service and through on-board announcements. A list of the various products is given to passengers when they are boarding.

The products available for purchase are of high quality with brand names that are well-known in Brazil, and can be paid for in local currency or via credit card.

GOL would like to emphasize that the standard on-board service will continue to be offered free of charge on all its 800 daily flights. Even those passengers who choose to buy on board will receive the regular service offered to all passengers.

 CONTACT:   

About GOL Linhas Aéreas Inteligentes S.A. 

GOL Linhas Aéreas Inteligentes S.A. (NYSE: GOL and Bovespa: GOLL4), the largest low-cost and low-fare airline in Latin America, offers around 800 daily flights to 49 destinations that connect all the important cities in Brazil and ten major destinations in South America and Caribbean. The Company operates a young, modern fleet of Boeing 737 Next Generation aircraft, the safest and most comfortable of its class, with high aircraft utilization and efficiency levels. Fully committed to seeking innovative solutions through the use of cutting-edge technology, the Company - via its GOL, VARIG, GOLLOG, SMILES and VOE FÁCIL brands - offers its clients easy payment facilities, a wide range of complementary services and the best cost-benefit ratio in the market. 

This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL’s management concerning the future of the business and its continued access to capital to fund the Company’s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL’s filed disclosure documents and are, therefore, subject to change without prior notice. 

   
 Investor Relations   
 Leonardo Pereira - CFO and IRO   
 Rodrigo Alves – Head of IR   
 Phone.: (55 11) 2128-4700   
 E-mail: ri@golnaweb.com.br   
 Website: www.voegol.com.br/ir   
 Twitter : www.twitter.com/GOLInvest   
   
 Corporate Communications   
 Phone.: (55 11) 2128-4413   
 E-mail: comcorp@golnaweb.com.br   
 Twitter : www.twitter.com/GOLcomunicacao   
   
 Media Relations   
 Edelman (U.S and Europe):   
 M. Smith and N. Dean   
 Phone.: 1 (212) 704-8196 / 704-4484   
 Emails: meaghan.smith@edelman.com or  
 noelle.dean@edelman.com   
   
   
   
   



 
SIGNATURE
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: October 19, 2009

 
GOL LINHAS AÉREAS INTELIGENTES S.A.
By:

/S/ Leonardo Porciúncula Gomes Pereira


 
Name: Leonardo Porciúncula Gomes Pereira
Title:    Executive Vice-President and Chief Financial Officer
 

 

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates offuture economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will a ctually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.