Edgar Filing: BEDA BRUCE A

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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January 31, 2005

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

BEDA BRUCE A

2. Issuer Name and Ticker or Trading Symbol
STIFEL FINANCIAL CORP [SF]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

__X__ Director	_____ 10% Owner
_____ Officer (give title below)	_____ Other (specify below)

(Last)

(First)

(Middle)

65 E GOETHE ST APT 6W

3. Date of Earliest Transaction (Month/Day/Year)
01/03/2005

(Street)

CHICAGO, IL 60610

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock								13,406	D

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.		SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Stock Option (Option to Buy)

$ 20.22

01/03/2005

1,000

⁽¹⁾

01/03/2015

Common Stock

1,000

$ 0

1,000

Phantom Stock Units

$ 0

01/02/2002

01/02/2012

Common Stock

200

Phantom Stock Units

$ 0

01/29/2002

01/29/2012

Common Stock

166

Phantom Stock Units

$ 0

02/01/2002

02/01/2012

Common Stock

181

Phantom Stock Units

$ 0

03/01/2002

03/01/2012

Common Stock

174

Phantom Stock Units

$ 0

04/01/2002

04/01/2012

Common Stock

163

Phantom Stock Units

$ 0

05/01/2002

05/01/2012

Common Stock

156

Phantom Stock Units

$ 0

05/09/2002

05/09/2012

Common Stock

126

Phantom Stock Units

$ 0

06/01/2002

06/01/2012

Common Stock

154

Phantom Stock Units

$ 0

07/01/2002

07/01/2012

Common Stock

165

Phantom Stock Units

$ 0

07/23/2002

07/23/2012

Common Stock

161

Phantom Stock Units

$ 0

08/01/2002

08/01/2012

Common Stock

172

Phantom Stock Units

$ 0

09/03/2002

09/03/2012

Common Stock

161

Phantom Stock Units

$ 0

10/01/2002

10/01/2012

Common Stock

165

Phantom Stock Units

$ 0

10/28/2002

10/28/2012

Common Stock

199

Phantom Stock Units

$ 0

11/01/2002

11/01/2012

Common Stock

174

Phantom Stock Units

$ 0

12/02/2002

12/02/2012

Common Stock

177

Phantom Stock Units

$ 0

01/02/2003

01/02/2013

Common Stock

189

Phantom Stock Units

$ 0

01/30/2003

01/30/2013

Common Stock

208

Phantom Stock Units

$ 0

02/03/2003

02/03/2013

Common Stock

177

Phantom Stock Units

$ 0

03/03/2003

03/03/2013

Common Stock

175

Phantom Stock Units

$ 0

04/01/2003

04/01/2013

Common Stock

179

Phantom Stock Units

$ 0

05/01/2003

05/01/2013

Common Stock

172

Phantom Stock Units

$ 0

05/12/2003

05/12/2013

Common Stock

195

Phantom Stock Units

$ 0

06/01/2003

06/01/2013

Common Stock

166

Phantom Stock Units

$ 0

07/01/2003

07/01/2013

Common Stock

168

Phantom Stock Units

$ 0

08/01/2003

08/01/2013

Common Stock

171

Phantom Stock Units

$ 0

08/06/2003

08/06/2013

Common Stock

511

Phantom Stock Units

$ 0

09/01/2003

09/01/2013

Common Stock

161

Phantom Stock Units

$ 0

10/01/2003

10/01/2013

Common Stock

942

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
BEDA BRUCE A 65 E GOETHE ST APT 6W CHICAGO, IL 60610	X

Signatures

By: Forrest M. Smith For: Bruce A. Beda		01/05/2005
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Options vest in 20 percent increments on 1/3/06, 1/3/07, 1/3/08, 1/3/09 and 1/3/10.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

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