UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 21, 2004 ADOLPH COORS COMPANY ----------------------------------------------------------------------- (Exact name of registrant as specified in its chapter) Delaware 1-14829 84-0178360 ---------------------------- ------------- ------------------- (State or other jurisdiction (Commission (IRS Employer of incorporation File Number) Identification No.) 311 - 10th Street Golden, Colorado 80401 ---------------------------------------- ------------------- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code 303.279.6565 Not Applicable ----------------------------------------------------------------------- (Former name or former address, if changed since last report) ITEM 9. REGULATION FD DISCLOSURE On May 21, 2004, Adolph Coors Company issued a press release announcing that Coors Brewers Limited (CBL), its operating subsidiary in the United Kingdom, reached an agreement with the U.K. division of TrenStar, Inc. to outsource the ownership, procurement and tracking of kegs and casks in the U.K. A copy of this communication is attached hereto as Exhibit 99.1 and is incorporated herein by reference. Pursuant to instruction B.2 of Form 8-K, the information contained in this report shall not be deemed to be "filed" with the Securities and Exchange Commission for the purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ADOLPH COORS COMPANY (Registrant) Date: May 21 2004 /s/ Annita M. Menogan Annita M. Menogan, Secretary EXHIBIT INDEX Exhibit No. Description ----------- ----------- 99.1 Release dated May 21, 2004