SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
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Date of Report
(Date of earliest
event reported): October 24, 2002
FRESH BRANDS, INC.
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(Exact name of registrant as specified in its charter)
Wisconsin 0-549 39-2019963
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(State or other (Commission File (IRS Employer
jurisdiction of Number) Identification No.)
incorporation)
2215 Union Avenue, Sheboygan, Wisconsin 53081
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(Address of principal executive offices, including zip code)
(920) 457-4433
(Registrant's telephone number)
Item 9. Regulation FD Disclosure.
On October 24, 2002, the Registrant issued a press release. A
copy of such press release is filed as Exhibit 99.1 and is incorporated by
reference herein.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
FRESH BRANDS, INC.
Date: October 24, 2002 By: /s/ Elwood F. Winn
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Elwood F. Winn
President, Chief Executive
Officer and Chief Financial
Officer