SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
_______________________
Date of Report
(Date of earliest
event reported): August 7, 2003
FRESH BRANDS, INC.
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(Exact name of registrant as specified in its charter)
Wisconsin 000-32825 39-2019963
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(State or other (Commission File (IRS Employer
jurisdiction of Number) Identification No.)
incorporation)
2215 Union Avenue, Sheboygan, Wisconsin 53081
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(Address of principal executive offices, including zip code)
(920) 457-4433
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(Registrant's telephone number)
Item 9. Regulation FD Disclosure. (Information provided under Item 12 - Results
of Operations and Financial Condition).
The following information is being furnished under Item 12 "Results of
Operations and Financial Condition" of Form 8-K. The information is being
furnished under Item 9 of this Form 8-K in accordance with interim guidance
issued by the Securities and Exchange Commission in Release No. 33-8216.
On August 7, 2003, Fresh Brands, Inc. (the "Company") issued a press
release announcing the Company's quarterly financial results for the reporting
period ended July 12, 2003. A copy of the Company's press release is being
furnished as Exhibit 99 to this Current Report.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
FRESH BRANDS, INC.
Date: August 7, 2003 By: /s/ S. Patric Plumley
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S. Patric Plumley, Senior Vice
President, Chief Financial Officer,
Treasurer and Secretary