UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 11-K

(Mark One)

þ		ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

o		TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number 0-14749

A.		Full title of the plan and the address of the plan, if different from that of the issuer named below:

Rocky Mountain Chocolate Factory, Inc. 401(k) Plan

B.		Name of issuer of the securities held pursuant to the plan and the address of its principal executive office:

Rocky Mountain Chocolate Factory, Inc.
265 Turner Drive
Durango, CO 81303

 

 

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. 401(k) PLAN

FORM 11-K

TABLE OF CONTENTS

		Page No.
Report of Independent Registered Public Accounting Firm		3
Financial Statements
Statements of Net Assets Available for Benefits, as of February 28, 2010 and February 28, 2009		4
Statement of Changes in Net Assets Available for Benefits, for the year ended February 28, 2010		5
Notes to Financial Statements		6-11
Supplemental Schedule
Schedule H, Part IV, Line 4i; Schedule of Assets (Held At End of Year) — February 28, 2010		12
SIGNATURES		13
Exhibits		14
EX-23.1

Report of Independent Registered Public Accounting Firm

To the Plan Administrator and Committee
Rocky Mountain Chocolate Factory, Inc. 401(k) Plan
Durango, Colorado

We have audited the accompanying statements of net assets available for benefits of Rocky Mountain Chocolate Factory, Inc. 401(k) Plan (the “Plan”) as of February 28, 2010 and February 28, 2009, and the related statement of changes in net assets available for benefits for the year ended February 28, 2010. These financial statements are the responsibility of the Plan’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform our audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the net assets available for benefits of the Plan as of February 28, 2010 and February 28, 2009, and the changes in net assets available for benefits for the year ended February 28, 2010, in conformity with accounting principles generally accepted in the United States of America.

Our audits were performed for the purpose of forming an opinion on the basic financial statements taken as a whole. The supplemental Schedule of Assets (Held At End of Year) is presented for the purpose of additional analysis and is not a required part of the basic financial statements but is supplementary information required by the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. The supplemental schedule is the responsibility of the Plan’s management. The supplemental schedule has been subjected to the auditing procedures applied in our audit of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the basic financial statements taken as a whole.

Ehrhardt Keefe Steiner & Hottman PC

August 27, 2010
Denver, Colorado

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. 401(k) PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS

		February 28,				February 28,
		2010				2009
Assets
Investments, at fair value
Investments in common/collective trust		$	761,857			$	776,157
Mutual funds			1,533,781				1,020,005
Common stock			1,162,224				730,149
Participant loans			84,678				91,970
Total investments			3,542,540				2,618,281
Receivables
Employer contributions			61,786				35,441
Dividends receivable			12,242				11,303
Total assets			3,616,568				2,665,025
Liabilities
Excess contributions			2,238				4,182
Net assets available for benefits		$	3,614,330			$	2,660,843

The accompanying notes are an integral part of these statements.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. 401(k) PLAN

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS

		Year Ended
		February 28,
		2010
Investment income
Interest and dividends		$	76,486
Net appreciation in fair value of investments			831,822
Total investment income			908,308
Contributions
Employer			61,786
Participants			181,205
Total contributions			242,991
Deductions from net assets:
Benefits paid to participants			197,116
Administrative expenses			612
Other deductions			84
Total deductions			197,812
Total Increase			953,487
Net assets available for benefits
Beginning of year			2,660,843
End of year		$	3,614,330

The accompanying notes are an integral part of these statements.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. 401(k) PLAN

NOTES TO FINANCIAL STATEMENTS

NOTE 1 — DESCRIPTION OF PLAN

General

Rocky Mountain Chocolate Factory, Inc. 401(k) Plan (the “Plan”) became effective June 1, 1994. The following description provides only general information and participants should refer to the Plan document for more complete information.

The Plan is a defined contribution plan and is subject to the provisions of the Employee Retirement Income Security Act of 1974, as amended (ERISA). The Plan covers all eligible employees of Rocky Mountain Chocolate Factory, Inc. (the “Company”).

The Board of Directors of the Company administers the Plan. Wells Fargo Retirement Plan Services, Inc. (“Trustee”) serves as trustee, manages Plan assets, and maintains the Plan’s records. The Plan offers participants a variety of investment options, including mutual funds, a common/collective trust and Company stock. Individual accounts are invested in the various investment options at the direction of the participants.

Eligibility

An employee becomes eligible to participate in the Plan as of March 1, June 1, September 1, or December 1 subsequent to the employee completing 1,000 hours of service during a twelve consecutive month period beginning on the date of hire and having attained age 21.

Contributions

Participants may elect to contribute a portion of compensation up to the Plan limits. A participant’s contribution made by salary deferral, which results in a reduction of taxable income to the participant, was limited by the IRS to $16,500 for fiscal 2010 in accordance with the Internal Revenue Code. If an eligible participant is 50 years of age or older, they may contribute up to $22,000. Participants may also add rollover contributions from other qualified plans.

During the plan year ended February 28, 2010 and 2009 a total of $2,238 and $4,182 in employee contributions, in excess of amounts allowed by IRS nondiscrimination rules were made to the Plan by Plan participants. Excess contributions are returned to participants subsequent to year end.

The Plan provides for Company matching contributions equal to 25% of the participant contributions up to 6% of each employee’s annual compensation. Total matching contributions were $30,893 for the year ended February 28, 2010. Also, the Company may make discretionary contributions to the Plan. During fiscal 2010, the Company made a discretionary contribution of $30,893 to the Plan. The Company makes its matching and discretionary contributions in a lump sum payment subsequent to the fiscal year end. These contributions are allocated directly to participants’ accounts.

Participants’ Accounts

Each participant’s account is credited with the participant’s contribution and an allocation of the Company’s contribution and Plan earnings or losses thereon. Allocations are based upon Plan earnings or losses thereon and account balances, as defined. The benefit to which a participant is entitled is the vested portion of the participant’s account.

Vesting

Participants are 100% vested in their salary deferrals at all times and can withdraw their voluntary contributions from the Plan upon termination of employment. A participant becomes 100% vested in employer contributions after three years of continued service or upon the participant’s death, disability or attaining normal retirement age, and become 33% vested after year one, 67% vested after year two, and 100% vested after year three.

Forfeitures

Forfeitures of nonvested balances for terminated employees are used to reduce future Company contributions.

Payment of Benefits

In the case of death, disability or retirement, a participant’s benefits become payable as soon as administratively feasible. The Plan provides three payment options associated with the distribution of benefits: 1) lump-sum, 2) transfer of benefits to another qualified retirement plan and 3) periodic installments as defined in the Plan agreement. Upon termination for causes other than death, disability or retirement, participants may receive payment of their vested account in a lump sum payment or by rolling over the account. The Plan also allows for payment of benefits for financial hardship. A hardship distribution may be made to satisfy certain immediate and heavy financial needs that a participant may have. Benefit payments are recorded by the Plan when paid.

Administrative Expenses

The Company provides, at no cost to the Plan, certain administrative, accounting and legal services to the Plan and also pays the cost of certain outside services for the Plan. All transaction costs and certain Plan administrative expenses are paid for by the Plan.

Participant Loans

Participants may obtain loans in amounts up to the lesser of 50% of their vested balance or $50,000 for a period not to exceed 5 years unless the proceeds are used to acquire the participant’s principal residence. Loans used to acquire real estate that serves as the participant’s primary residence may, subject to the Administrator’s determination, be repaid over a period longer than five years. The loans bear interest at a rate determined at the inception of the loan. Interest rates ranged from 5.25% to 10.25% on outstanding loans at February 28, 2010. Loan principal and interest are repaid bi-weekly through payroll deductions and mature between March 2010 and February 2015.

NOTE 2 — SUMMARY OF ACCOUNTING POLICIES

The financial statements of the Plan have been prepared in conformity with accounting principles generally accepted in the United States of America and in accordance with the Plan agreement. A summary of the significant accounting policies applied in the preparation of the accompanying financial statements follows.

Basis of Accounting

The financial statements of the Plan are prepared using the accrual method of accounting.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Investment Valuation and Income Recognition

The Plan’s investments in mutual funds and common stock are stated at fair value as determined by quoted market prices. Loans to participants are valued at the amortized principal amount, which approximates fair value. Common collective trust funds are stated at fair value as determined by the issuer of the common collective trust funds, based on the fair value of the underlying investments.

As described in Financial Accounting Standards Board Staff Position, FSP AAG INV-1 and SOP 94-4-1, Reporting of Fully Benefit-Responsive Investment Contracts Held by Certain Investment Companies Subject to the AICPA Investment Company Guide and Defined-Contribution Health and Welfare and Pension Plans (the “FSP”), investment contracts held by a defined-contribution plan are required to be reported at fair value. However, contract value is a relevant measurement attribute for that portion of the net assets available for benefits of a defined-contribution plan attributable to fully benefit-responsive investment contracts because contract value is the amount participants would receive if they were to initiate permitted transactions under the terms of the Plan. The Plan invests in investment contracts through its common/collective fund. As required by the FSP, the Statements of Net Assets Available for Benefits presents the fair value of the investment. No adjustment of the investment from fair value to contract value was made as the difference between contract value and fair value was not material at February 28, 2010 and February 28, 2009.

As of February 28, 2010 and 2009, the Plan was invested in the Wells Fargo Collective Stable Return Fund (“Stable Return Fund”). The Stable Return Fund is a common/collective trust that is held in the general account of Wells Fargo. The Stable Return Fund invests in fully benefit responsive guaranteed investment contracts.

The net realized and unrealized investments gain or loss (net appreciation or depreciation in fair value of investments) is reflected in the accompanying Statement of Changes in Net Assets Available for Benefits, and is determined as the difference between market value or contract value at the beginning of the year (or date purchased if during the year) and selling price (if sold during the year) or the year-end market value or contract value. Purchases and sales of securities are recorded on a trade-date basis. Interest is recognized on the accrual method and dividends are recorded on the ex-dividend date.

Risk and Uncertainties

The Plan provides for various investments. Investments, in general, are exposed to various risks, such as interest rate, credit and overall market volatility risks. Due to the level of risk associated with certain investments, it is reasonably possible that changes in the value of investments will occur in the near term and that such changes could materially affect participants’ account balances and the amounts reported in the Statements of Net Assets Available for Benefits.

Additionally, some investments held by the Plan are invested in the securities of foreign companies, which involve special risks and considerations not typically associated with investing in securities of U.S. companies. These risks include devaluation of currencies, less reliable information about issuers, different securities transaction clearance and settlement practices and possible adverse political and economic developments. Moreover, securities of many foreign companies and their markets may be less liquid and their prices more volatile than those of securities of comparable U.S. companies.

Concentration

At February 28, 2010 and February 28, 2009, approximately 33% and 28% respectively, of Plan assets were invested in Rocky Mountain Chocolate Factory, Inc. common stock. A significant change in the stock price would have a significant effect on the financial statements.

NOTE 3 — PLAN AMENDMENT AND INCOME TAX STATUS

The Plan is a qualified benefit plan under Section 401(a) of the Internal Revenue Code and, as such, is exempt from federal income taxes under Section 501(a) of the Internal Revenue Code. The Plan received its determination letter from the Internal Revenue Service on August 30, 2001.

The Plan has since been amended and although the restated Plan has not received a determination letter from the Internal Revenue Service, the Plan’s administrator believes that the Plan is designed and is currently being operated in compliance with the applicable requirements of the Internal Revenue Code.

NOTE 4 — INVESTMENTS

Investments that individually represent 5% or more of the Plan’s net assets available for benefit are denoted with an (*) at February 28:

		2010				2009
Investments in common/collective trust
Wells Fargo Stable Return Fund		$	761,857	*		$	776,157	*
Mutual funds
American Funds Growth Fund of America			296,719	*			171,516	*
American Funds Europacific Growth Fund			211,652	*			196,380	*
Wells Fargo Small Cap Opportunities Fund			187,915	*			126,320
Common stock
Rocky Mountain Chocolate Factory, Inc.			1,162,224	*			730,149	*

During fiscal 2010, the Plan’s investments (including gains and losses on investments bought and sold, as well as held during the year) appreciated in value by $831,822 as follows:

		2010
Investments in common/collective trust		$	20,854
Mutual funds			497,656
Common stock			313,312

NOTE 5 — RELATED-PARTY TRANSACTIONS

Certain Plan investments are shares of the Company and funds managed by the Trustee. As the Company is the sponsoring entity of the Plan, these transactions, as well as all related to the Trustee, qualify as party-in-interest transactions.

NOTE 6 — TERMINATION OF THE PLAN

While the Company has not expressed any intent to discontinue the Plan, they may, by action of the Board of Directors, terminate the Plan subject to the provisions of ERISA. In the event the Plan is terminated, the participants become fully vested in their accounts, and the Plan administrator is to distribute each participant’s interest to the participant or their beneficiary.

NOTE 7 — FAIR VALUE MEASUREMENTS

Effective March 1, 2008, the Plan adopted Accounting Standards Codification 820, Fair Value Measurements and Disclosures (ASC 820) which establishes a framework for measuring fair value. The framework provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The three levels of the fair value hierarchy under SFAS No. 157 are described below:

		Level 1:		Inputs to the valuation methodology are unadjusted quoted prices for identical assets or liabilities in active markets.
		Level 2:		Inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.
		Level 3:		Inputs to the valuation methodology are unobservable and significant to the fair value measurement.

A financial instrument’s level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

The Plan’s investment assets at fair value, within the fair value hierarchy, as of February 28, 2010 and 2009 are as follows:

Assets Measured at Fair Values as of February 28, 2010

Description		Level 1				Level 2				Level 3				Total
Investments in common/collective trust		$	—			$	761,857			$	—			$	761,857
Mutual funds			1,533,781				—				—				1,533,781
Common stock			1,162,224				—				—				1,162,224
Participant loans			—				—				84,678				84,678
Total		$	2,696,005			$	761,857			$	84,678			$	3,542,540

Assets Measured at Fair Values as of February 28, 2009

Description		Level 1				Level 2				Level 3				Total
Investments in common/collective trust		$	—			$	776,157			$	—			$	776,157
Mutual funds			1,020,005				—				—				1,020,005
Common stock			730,149				—				—				730,149
Participant loans			—				—				91,970				91,970
Total		$	1,750,154			$	776,157			$	91,970			$	2,618,281

The following is a reconciliation of the beginning and ending balances for assets measured at fair value on a recurring basis using significant unobservable inputs (Level 3) during the period ended February 28, 2010:

		Participant Loans
Beginning balance		$	91,970
Total gains or losses (realized/unrealized)
Included in earnings			—
Included in other comprehensive income			—
Purchases, issuances and settlements, net			(7,292	)
Transfers in and/ or out of Level 3			—
Ending balance		$	84,678

NOTE 8 — SUBSEQUENT EVENTS

The Company has performed an evaluation of subsequent events through August 27, 2010, the date the Company issued these financial statements. Based on our evaluation, the Company is not aware of any subsequent events which would require recognition or disclosure.

SUPPLEMENTAL SCHEDULE

SCHEDULE H, PART IV, LINE 4i — SCHEDULE OF ASSETS (HELD AT END OF YEAR)

February 28, 2010

EIN: 84-0910696
Plan No. 001

				(c)
				Description of investment
		(b)		including maturity date, rate		(e)
		Identity of issue, borrower, lessor, or		of interest, collateral, par,		Current
(a)		similar party		or maturity value		value
*		Wells Fargo Stable Return Fund S		Common/collective trust		$	761,857
*		Wells Fargo Advantage Small Cap Opportunities Fund		Mutual Fund			187,915
*		Wells Fargo Advantage Index Fund		Mutual Fund			177,362
*		Wells Fargo Advantage Moderate Balanced Fund		Mutual Fund			100,063
*		Wells Fargo Advantage Total Return Bond		Mutual Fund			106,916
*		Wells Fargo Advantage Dow Jones Target Today Fund		Mutual Fund			677
*		Wells Fargo Advantage Dow Jones Target 2010 Fund		Mutual Fund			19,407
*		Wells Fargo Advantage Dow Jones Target 2020 Fund		Mutual Fund			42,317
*		Wells Fargo Advantage Dow Jones Target 2030 Fund		Mutual Fund			44,340
*		Wells Fargo Advantage Dow Jones Target 2040 Fund		Mutual Fund			2,301
*		Wells Fargo Advantage Dow Jones Target 2050 Fund		Mutual Fund			672
		American Funds Growth Fund of America		Mutual Fund			296,719
		American Funds Europacific Growth Fund		Mutual Fund			211,652
		T. Rowe Price Mid Cap Value Fund		Mutual Fund			68,725
		Artisan Mid Cap Fund		Mutual Fund			36,082
		Van Kampen Comstock Fund		Mutual Fund			46,529
		American Beacon Large Cap Value Fund		Mutual Fund			99,822
		T. Rowe Price Emerging Markets Stock Fund		Mutual Fund			92,282
*		Rocky Mountain Chocolate Factory, Inc.		Common Stock			1,162,224
*		Participant loans		Participant loans —
				interest at 5.25% to
				10.25%, maturing from
				March 2010 to February
				2015, collateralized
				by participant account
				balances			84,678
		Total				$	3,542,540

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the trustees (or other persons who administer the employee benefit plan) have duly caused this annual report to be signed on its behalf by the undersigned hereunto duly authorized.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. 401(k) PLAN
BY ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. PLAN ADMINISTRATOR

EXHIBIT INDEX

Exhibit
Number		Description		Incorporated by Reference to
23.1		Consent of Independent Registered Public Accounting Firm		Filed herewith.