UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
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Date of Report (Date of earliest event reported): August 15, 2006 | ||
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The Boston Beer Company, Inc. (Exact name of registrant as specified in its charter) | ||
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Massachusetts |
001-14092 |
04-3284048 |
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75 Arlington Street, Boston, MA |
02116 |
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Registrant's telephone number, including area code (617) 368-5000 | |
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Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Item 7.01. Regulation FD. |
On August 15, 2006 Martin F. Roper, President, CEO and a director of the Company, entered into an individual sales plan pursuant to Rule 10b5-1 for trading in shares of the Registrant’s Class A common stock. The total number of shares subject to the 10b5-1 sales plan is 80,000. These shares are being sold for purposes of liquidity and investment diversification and will be sold based on specified trading prices.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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The Boston Beer Company, Inc. |
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Date: August 18, 2006 |
/s/ William F. Urich William F. Urich Chief Financial Officer |
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*Print name and title of the signing officer under his signature.
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