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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549


FORM 8-K


CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported): March 4, 2010


The Boston Beer Company, Inc.

(Exact name of registrant as specified in its charter)


Massachusetts

001-14092

04-3284048

(State or other jurisdiction
of incorporation)

(Commission
File Number)

(IRS Employer
Identification No.)


One Design Center Place, Suite 850, Boston, MA
(Address of principal executive offices)

02210
(Zip Code)


Registrant's telephone number, including area code (617) 368-5000


Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):


[  ]

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

[  ]

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

[  ]

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))

 

 

[  ]

Pre-commencement communications pursuant to Rule 13e-4© under the Exchange Act
(17 CFR 240.13e-4(c))




Item 5.02.

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.


At its meeting on March 4, 2010, the Compensation Committee of the Company’s Board of Directors approved payment of bonuses earned in 2009 and set 2010 base salaries for the Company’s Chief Executive Officer, Martin F. Roper, and its Chairman, C. James Koch, and other executive officers of the Company.


Bonuses for 2009 Performance


The Committee approved the following bonuses for the Chief Executive Officer, the Chairman, and the other named executive officers of the Company, based on the Committee’s assessment of their respective achievement against the 2009 performance targets and overall performance of the Company previously set by the Committee:



Name


Title

Bonus
Awarded

Percent of
Potential

 

 

 

 

Martin F. Roper

President and CEO

$373,380

39%

C. James Koch

Chairman

$136,500

50%

William F. Urich

Treasurer and CFO

$130,320

72%

Robert H. Hall

Vice President of Brand Development

$103,950

55%

Thomas W. Lance

Vice President of Operations

$103,680

65%

John C. Geist

Vice President of Sales

$  73,500

49%


Salaries for 2010


The Committee approved the following base salaries for the Chief Executive Officer, the Chairman, and the other named executive officers of the Company as follows:



Name


Title

Base Salary
for 2010

Percent
Increase

 

 

 

 

Martin F. Roper

President and CEO

$686,750

  3.0%

C. James Koch

Chairman

$375,000

37.4%

William F. Urich

Treasurer and CFO

$372,000

  2.8%

Robert H. Hall

Vice President of Brand Development

$385,000

  1.9%

Thomas W. Lance

Vice President of Operations

$329,000

  2.8%

John C. Geist

Vice President of Sales

$315,000

  5.0%




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Item 7.01.

Regulation FD Disclosure.


On March 4, 2010, the Board of Directors of the Company increased the aggregate expenditure limit for the Company’s Stock Repurchase Program by $25,000,000, thereby increasing the limit from $140,000,000 to $165,000,000.


SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


 

The Boston Beer Company, Inc.
(Registrant)

 

 

 

 

Date: March 9, 2010

/s/ Martin F. Roper

 

Martin F. Roper
Chief Executive Officer
(Signature)*


*Print name and title of the signing officer under his signature.



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