The global Push-to-Talk market size to grow from USD 29.2 billion in 2021 to USD 45.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 9.1 % during the forecast period. Various factors such as growing demand for PoC, proliferation of rugged and ultra-rugged smartphones, growing need for driver safety and transition of LMR systems from analog to digital are expected to drive the adoption of Push-to-Talk solutions and services.
The Over the top solution segment to have a higher CAGR during the forecast period
An adequately designed Over the Top (OTT) system can communicate over traditional wireless carrier networks, Wi-Fi networks, standard wired networks (for PC clients), and private LTE networks, including FirstNet and Deployable systems. OTT PTT solutions are entirely independent of the carrier’s wireless networks and can be used on various wireless networks where the carrier acts as the data provider.
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LMR segment to hold a larger market size during the forecasted period
LMR, or Land Mobile Radio, is PTT two-way communication between radio transceivers. This can happen in various handheld, vehicle-mounted, and fixed base mediums. LMR is utilized in multiple industries, including mission-critical communications in public safety and private communications for commercial industries. First responders widely use these systems, such as police vehicles, ambulances, and fire services. LMR systems improve the efficiency and safety of your organization while ensuring the technology is reliable in whatever scenario your business faces. Ultimately, LMR ensures all industries have access to safe and secure radio communications.
The PTT market includes PTT solutions/applications and associated services that help in establishing a two-way radio communications service, which operates with a push of a button on devices such as smartphones, rugged PTT devices, and accessories (headsets, microphones, etc.). The PTT technology addresses the need within enterprises and emergency first responders to communicate time-critical information quickly and efficiently.
Some of the key players operating in the Push-to-Talk market include. AT&T Inc. (US), Verizon Wireless (US), Motorola Solutions, Inc. (US),(T-Mobile (US), Qualcomm Incorporated (US), Bell Canada (Canada), Iridium Satellite LLC (US), Tait Communications (New Zealand), Zebra Technologies Corporation (US), Telstra Corporation Limited (Australia), Hytera Communications Corporation Limited (China), Simoco Wireless Solutions Limited (England), GroupTalk (Sweden), Orion Labs, Inc. (US), Zello Inc (US), Yiip, Inc. VoiceLayer (US), VoxerNet LLC (US), International Push to Talk Ltd (iPTT) (England), Enterprise Secure Chat (ESChat) (US), AINA Wireless (US), S.L. (Azetti Networks) (Spain), ServiceMax, Inc. (US), PeakPTT (US), RugGear (China), and TeamConnect (US). These Push-to-Talk platforms vendors have adopted various organic and inorganic strategies to sustain their positions and increase their market shares in the global Push-to-Talk market.
AT&T was founded in year 1983 and is headquartered in Dallas, US. The company is a leader in offering solutions and services for communications, media and entertainment, and technology, which brings together premium video content, a base of direct-to-consumer relationships, and high-speed networks optimized for video and advertising technology. AT&T offers AT&T Enhanced PTT solutions that provide features based on 3GPP mission-critical-PTT standards. The solutions provide situational awareness, emergency calling, and priority treatment for PTT data on the 4G LTE network. AT&T launched FirstNet PTT solution in March 2020 it a solution based on the 3GPP’s MCPTT standard that is available to public safety nationwide for USD10 per month, and it is designed to enable public safety to use their smartphones, feature phones, and specialized ultra-rugged devices like they would use a two-way radio, with highly reliable, high-performance calling.
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Verizon Wireless was founded in year 2000 and is headquartered in New Jersey, US. The company is a global leader in delivering telecommunications and technology solutions. The company operates a wireless network and provides integrated solutions worldwide. Verizon runs its operations across various segments, such as 5G, 5G Labs, 4G LTE, broadband and fiber, media and technology, Internet of Things (IoT), and managed security. Verizon offers PTT apps through its wireless business segment. The company provides PTT apps and apps that use Verizon’s LTE network, thus ensuring communication stability. It recently launched a solution Push-to-Talk Responder, it is a mission-critical, interoperable-ready solution that delivers a more efficient way for first responders to share and receive data, voice seamlessly, and, in the future, video content to respond to a crisis more comprehensively.
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