Gorton says that he is using his platform to build his image and brand for when his playing career is over. He says that his goal is to continue playing basketball as long as possible and then use the image he has created over the years to build a trustworthy brand. His ultimate goal is to become an entrepreneur and lifestyle content creator on social media.
Gorton has been playing basketball his entire life, and it's been a passion since he was a kid. As a high school player, Gorton was named the 2016 Wendy's Arkansas Player of the Year and was a two-time all-state selection. During his college career, Gorton has been a stand-out player and student-athlete, earning multiple accolades including 3x SSC Commissioner’s Honor Roll - 2020-22, 5x Provost’s List (3.50-3.99 GPA) - Fall 2019-Spring 2020, Spring 2021, Fall 2021-Spring 2022, Athletic Director’s List (3.20-3.49 GPA) - Fall 2020, 2x NABC Honors Court - 2020-21, 2019-20, 2020-21 ADA Academic Achievement Award, SSC All-Newcomer Team - 2020-21, Member of the team that won the 2017-18 CACC Championship, earning the automatic bid to the NCAA Tournament, Named to the All-CACC Third Team, Named to the 2018 CACC Championship All-Tournament Team, Made 34 starts on the year, Played in 34 of 35 games as a freshman, Averaged 17 points, 4.6 rebounds, 1.2 assists, 0.8 steals and 39.1 minutes per game. Scored a season-high 33 points.
Gorton is not only an outstanding athlete, but he's also deeply involved in the fashion and streetwear world. He's using his platform to grow his influence and build a brand that will help him achieve his goal of becoming an entrepreneur and lifestyle content creator. He's been actively promoting his brand through his Instagram account, which currently has over 250,000 followers.
“The only way you can finish, is if you start” - Alexander Gorton
When asked what keeps him motivated, Gorton points to the 2 quotes that he lives by. “Don’t be afraid of failure” and “The only way you can finish, is if you start” are the two quotes his lives revole around and it's pretty much evident in everything he does. He's determined to make the most of his time as a basketball player and is using that time to build a brand that will take him to the next level.
Gorton's target audience is a wide range of people from athletes, fashion enthusiasts, basketball fans, anyone in late teens to early 30’s. He's determined to share his passion for basketball and fashion with the world, and with so many feathers in his crown, we are sure that he's on the right path to achieving that goal.
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