UNIONDALE, NY / ACCESSWIRE / October 28, 2024 / Marquis Who's Who has honored Eunice Opoku for her expertise in beauty and cosmetology. As the beauty industry continues to advance, Ms. Opoku believes beauty is not just about aesthetics; it's about empowerment, connection, and the joy of embracing who you truly are, as well as the changes that could be made to promote women's confidence, health, and happiness on their hair journey.

Driven by a mission to make a meaningful difference in people's lives and give back, Ms. Opoku is a seasoned executive with more than two decades of consumer product goods (CPG) experience in the health and beauty aids (HBA) industry, where she has led the development and deployment of health and beauty products that help women feel beautiful and confident around the world. Ms. Opoku has a proven track record of building brands and launching high-value consumer products in NA, EMEA, and LATAM markets and working with international regulatory bodies to ensure products meet the highest standards, ethics, and compliance. Over the years, she has partnered with large retail chains globally to bring quality products to shelves worldwide.

A vibrant, big-picture thinker who believes that looking and feeling good empowers women, Ms. Opoku founded WAMHJO Group LLC in 2015 as a woman- and minority-owned organization dedicated to creating effective and sustainable skin, hair, and beauty products. Since its inception, the group's mission has been to make a positive impact on the lives of others for generations to come. Applying creativity and expertise to benefit its consumers, the group blends innovation with a personal touch, striving to defy the norm and inspire the shape of the future through its products and diverse team. Aspiring to inspire, WAMHJO aims to be the difference.

Ms. Opoku counts cultivating 65+ untapped markets in six regions of the world among her many points of pride. Her extensive experience and insights drawn from the women she has encountered throughout her career recently led her to establish viemaa, a premium hair care brand-a tailored solution for every hair type. viemaa is not just another humdrum hair care brand. It is inspired by the profound connection between hair and self-esteem. From the brand concept to the product names, WAMHJO has been intentional in developing high-quality hair care products that help women feel empowered. viemaa is dedicated to empowering women through healthy, beautiful hair, the confidence it unleashes, and through programs that support women and children worldwide through its "Save A Strand, Save A Soul.^TM" charitable arm.

viemaa's innovative bond-building technology tackles the root cause of many hair woes: broken bonds within the hair strands. These bonds, responsible for hair's strength and structure, can break due to environmental aggressors (think UV rays and pollution!), heat styling, coloring, and chemical treatments. The consequence? Dryness, frizz, breakage, and a lack of that coveted shine.

viemaa's Bond-Building Breakthrough: Stronger, Healthier Hair is Here

viemaa's science-backed formulas are packed with powerful ingredients that actively seek out and repair these broken bonds. This translates to hair:

Significantly Stronger: viemaa rebuilds hair's core structure, making it more resilient to future damage.

Noticeably Healthier: Hair is left feeling nourished, hydrated, and with a restored vibrancy.

Effortlessly Manageable: Frizz and unruly strands become a thing of the past, replaced by smooth, manageable hair.

viemaa is uplifting, uniting, and simplifying haircare for all women, ethnicities, and hair types-a vision embodied by the signature viemaa leaf. Ms. Opoku understands that one size doesn't fit all. That's why viemaa bond-building collection caters to a wide range of hair concerns, including, dryness and brittleness, frizz and unruliness, split ends and breakage, lack of shine and luster and more!

"viemaa embodies the spirit of women seeking self-fulfillment and confidence through self-care," said Ms. Opoku, "I am so proud of the hard work and dedication our team has invested in bringing this brand to life! It is a testament to our shared vision of developing high-quality hair care products that help women feel empowered."

WAMHJO remains steadfast in its commitment to engaging thoughtfully with its consumers and actively listening to ensure that the viemaa vision is fully realized. To this end, the viemaa tribe has been established as an exclusive online community of women who are ready to reach their hair care goals. Not merely a network of stylists and hair enthusiasts, viemaa tribe serves as a sanctuary where creativity, empowerment, and support can flourish. Blending laughter, passionate discussion, and the hum of positivity, the atmosphere is electric with encouragement and admiration as women cheer each other on, celebrating every unique look.

As the beauty industry continues to evolve, Ms. Opoku believes that proper hair care is of the utmost importance for women, regardless of whether their hair is being treated or naturally maintained. Components such as keratin treatments, relaxers, and dyes can cause chemical complications to hair strands, no matter the texture. Easy hair care is not guaranteed, and Ms. Opoku's hard work, integrity, and passion aim to alter this growing issue. She also notices that women have rightfully embraced gray hair in recent years. This trend may be problematic for the hair coloring business, but it offers joy to women with naturally gray hairlines and highlights.

While noting the growing trends within the hair care industry, Ms. Opoku continues to showcase a track record of crafting brands and launching top-quality, high-value products for consumers worldwide. Her goals and the brands she spearheads will always highlight the importance of giving back to less fortunate communities. Currently, WAMHJO is working on developing Living Naturals^TM, a brand that will prioritize underdeveloped countries, with 1% of its sales supporting women in underserved communities and children in orphanages.

Looking ahead, Ms. Opoku hopes to seek opportunities to serve on the boards of at least two women's organizations. Her ultimate aspiration is to leverage her developed skills and expertise to make a positive impact worldwide. Additionally, she aims to make meaningful contributions toward the betterment of her community with new products from viemaa. Her duties and responsibilities thus far cement her dedication to representing and providing for women across the globe. Ms. Opoku is grateful for the opportunity to build a brand that unifies women everywhere and represents their vision for healthy and beautiful hair.

About Marquis Who's Who^®

Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America^®, Marquis Who's Who^® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion, and entertainment. Who's Who in America^® remains an essential biographical source for thousands of researchers, journalists, librarians, and executive search firms around the world. The suite of Marquis^® publications can be viewed at the official Marquis Who's Who^® website, www.marquiswhoswho.com.

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SOURCE: Marquis Who's Who