In 2023, Thailand held a 12% share of ASEAN's wellness market, driven by spa tourism. Demand for aromatherapy products is projected to grow at a 7.4% CAGR over the next decade, fueled by strong tourist interest.

NEWARK, DE / ACCESSWIRE / November 5, 2024 / As per Future Market Insights' latest analysis, the aromatherapy industry analysis in ASEAN value is set to total USD 575.1 million in 2024 and USD 1,127.5 million by 2034. Demand for aromatherapy products in ASEAN is forecast to increase at 7.2% CAGR throughout the assessment period.

Several factors are anticipated to fuel growth of the aromatherapy industry in ASEAN over the next ten years. These include rising consumer interest in natural remedies, growing focus on mental health management, and growing awareness of the benefits of aromatherapy.

Aromatherapy is witnessing a resurgence, especially across Southeast Asian nations. This alternative medicine approach uses essential oils to promote health and well-being. High adoption of this holistic treatment method to enhance physical, mental, and well-being is set to boost growth.

People across Asian nations are seeking natural remedies for their health concerns. Aromatherapy caters to this trend by offering a natural way to promote relaxation, alleviate pain, and improve sleep.

There has been increasing adoption of aromatherapy diffusers in home settings to ward off bad smells. Diffusing helps with deodorizing and calming the ambiance at home. Usage of different essential oils such as chamomile, patchouli, lemon, or lavender promotes a calm and stress-free environment.

Many essential oils possess therapeutic properties that enhance the immune system, alleviate cold symptoms, allergies, and respiratory disorders, promote better sleep, and create a relaxing atmosphere at home. Consequently, many individuals purchase aromatherapy diffusers and essential oils for home use.

The availability of various types of diffusers, including nebulizing, ultrasonic, evaporative, and heat diffusers, allows consumers to choose any specific type as per their requirements. This will positively impact industry growth.

A desire for natural and holistic solutions to common wellness concerns, such as stress relief, sleep improvement, and mood enhancement, propels the trend toward using aromatherapy diffusers. With the ability to customize essential oil blends and adjust diffusion settings, consumers can create personalized aromatherapy experiences tailored to their specific needs and preferences.

The trend towards using aromatherapy diffusers at home reflects a growing interest in self-care and holistic wellness practices. A robust distribution network is also supporting industry development across ASEAN.

Major essential oil manufacturers have entered into distribution agreements with prominent retail firms, facilitating broader availability of aromatherapy products. Additionally, some companies employ a multi-level marketing strategy to strengthen their product distribution, engaging numerous independent distributors. This enhances product accessibility and affordability, thus boosting demand for essential oils and diffusers worldwide.

For instance, companies like Young Living and doTerra utilize a multi-level marketing approach and offer discounts of around 20% to 30% to their customers. Establishing partnerships with wholesalers, retailers, and online marketplaces enables aromatherapy brands to reach a diverse audience across various geographic regions.

Key Takeaways from the Report:

• Aromatherapy revenue in ASEAN is estimated to total USD 1,127.5 million by 2034.

• Based on product, the aromas segment is poised to record a lucrative CAGR of 7.3% through 2034.

• By mode of delivery, the topical aromatherapy segment held a value share of 40.1% in 2023.

• By application, skin & hair care category accounted for a revenue share of 16.0% in 2023.

• Among sales channels, the direct sales segment dominates the industry, holding a share of 35.0%.

• Indonesia emerges as the primary region, holding a substantial value share of 25.5% in 2023.

• Demand in Malaysia is set to rise at 7.9% CAGR from 2024 to 2034.

"Aromatherapy clinics and spa centers are proactively diversifying their services, leveraging novel technology, and tapping into emerging trends to stay ahead of the competition," opines Sabyasachi Ghosh Associate Vice President at Future Market Insights (FMI).

Country-wise Insights

The table below shows the predicted CAGR of the leading nations. Malaysia and Thailand are set to witness high demand, recording CAGRs of 7.9% and 7.4%, respectively, through 2034.

Growth Outlook by Key Countries

Who is Winning?

Key players are focusing on developing novel aromatherapy products to boost their sales and increase their customer base. They are also employing tactics like acquisitions, partnerships, mergers, collaborations, and distribution agreements to stay ahead of the competition.

Recent Development:

• In July 2023, Young Living announced new products at the 29th Annual Americas Convention.

• In October 2020, doTERRA was once again recognized as a global aromatherapy and essential oils leader.

Key Companies Profiled:

• Novartis AG

• Young Living Essential Oils, LC.

• doTerra

• MUJI

• Tropical Bioessence Sdn Bhd

• Oshadhi Malaysia

• Thai - China Flavours and Fragrances Industry Co., Ltd.

• Makescents Co., Ltd.

• PT Aroma Atsiri Indonesia

• VNI Scientific Sdn Bhd

• Siam Kampan Co., Ltd.

• Siam Botanicals

• Vietnam Essential Oil

• PEROMA Vietnam Co., Ltd.

• Casa de Lorenzo Organic Products

• VietEssence

• Moonflower Oils and Spices Co. Ltd.

Accelerated Market Demand: Find Comprehensive Insights and Trends in Our Full Report!
https://www.futuremarketinsights.com/reports/aromatherapy-industry-analysis-in-asean

Industry Segmentation of Aromatherapy Products:

By Product:

• Aromas

  • Essential Oils

    • Citrus

      • Orange

      • Grapefruit

      • Lemongrass

      • Bergamot

      • Others Citrus

    • Herbaceous Oils

      • Rosemary

      • Tea Tree

      • Yarrow

      • Others

    • Floral

      • Lavender

      • Ylang-Ylang

      • Geranium

      • Rosewood

      • Jasmine

      • Others

    • Minty Oil

      • Spearmint

      • Wintergreen

      • Peppermint

    • Woody/Earthy

      • Sandalwood

      • Pine

      • Patchouli

      • Vetiver

      • Cedarwood

      • Others

    • Spicy Oil

      • Cardamom

      • Clove Bud

      • Cinnamon

      • Others

    • Camphorous

      • Eucalyptus

      • Lavandin

      • Cajeput

      • Laurel Leaf

      • Others

    • Resinous/Musky Oil

      • Benzoin

      • Elemi

      • Frankincense

      • Myrrh

      • Peru Balsam

  • Carrier Oils

  • Blended Oils

• Equipment

  • Nebulizing Diffuser

  • Ultrasonic Diffuser

  • Evaporative Diffuser

  • Heat Diffuser

By Mode of Delivery:

• Inhalation

• Topical

• Aerial

• Environmental

By Application:

• Relaxation/Stress Reliving

• Insomnia

• Nausea

• Pain Management

• Scar Management

• Skin & Hair Care

• Cold & Cough

• Sleep Management

• Psychological Disease

• Others

By Sales Channel:

• Retail Pharmacy Chains

• Drug Stores

• Online Sales/E-commerce

  • Manufacturers Website

  • Aggregator Websites

• Hypermarket & Super Market

• Direct Sales

By Country:

• Malaysia

• Thailand

• Indonesia

• Vietnam

• Philippines

• Rest of ASEAN

Author By:

Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.

Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.

Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.

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