The world's largest Web3 domain provider launches .stepn to enable users of the "earn as you run" web3 lifestyle app to create unique profiles, make simple & secure crypto and NFT transactions, earn rewards, and much more.

BRUSSELS, BELGIUM / ACCESSWIRE / July 11, 2024 / Unstoppable Domains, the largest Web3 domain name provider and digital identity platform, today announces a collaboration with STEPN, the Web3 lifestyle app that rewards people for walking, jogging, and running, to launch the ".stepn" Web3 domain.

The new .stepn Top-Level Domain (TLD) from Unstoppable allows users to easily send and receive STEPN's native token, GMT, along with all other major cryptocurrencies and NFTs while integrating STEPN with Unstoppable ecosystem of 865 partner applications. The domains can be used to log in across many different chains, including Solana and other EVM and non-EVM addresses.

STEPN is a move-and-earn application that incentivizes users to exercise by rewarding them with digital assets. The platform combines elements of fitness tracking, gamification, and blockchain to create a unique ecosystem that promotes healthy living. STEPN tracks users' movements in real life via GPS and rewards them with GMT and GST, STEPN's native tokens, for the distance they run and the quality of Sneaker NFT they hold. Since launch, its community has clocked up more than 300 million kilometers, burning 20 billion calories and offset 21 million kilograms of carbon along the way. The move-and-earn app continues to grow its user base, with two to three million active users monthly.

STEPN recently expanded its reach with the release of STEPN GO - a social-lifestyle app, which includes a decentralized marketplace where users can buy and sell items such as Sneakers, Shoe boxes, and more-on Apple's App Store and Android's Google Play Store. STEPN GO features the user-friendly Haus System for easy Sneaker sharing and an Interactive Map for showcasing customized avatars and outfits, enhancing both social connectivity and user engagement.

As new partners of Unstoppable Domains, STEPN will join more than 10+ Web3 companies, including leading crypto finance house Blockchain.com, in strategizing and applying to the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top Level Domains (gTLD) application round in 2026.

The goal is to create user-owned domains that are identical across Web2 and Web3, so that users, brands, and companies can fully leverage the power of blockchain-based domains within the existing Internet infrastructure. If successful, the .stepn domain will join the ranks of iconic ICANN-registered generic top-level domains like .com, .net, .org, .biz, .info, and more.

Sandy Carter, Chief Operating Officer at Unstoppable Domains, said: "STEPN is a remarkable example of the transformational power of Web3, turning what was once a solitary activity into a vast online community where people can earn rewards while getting fit. We're delighted to partner with STEPN and look forward to working with them as we explore ICANN integration during the next TLD issuance expected in 2026."

"We've always seen the potential for blockchain technology to bridge the gap between the physical and virtual worlds, and having a Web3 domain is crucial for achieving that goal," said Yawn Rong, Co-Founder at STEPN. "Unstoppable have been superb partners throughout, making it incredibly easy for us to expand our Web3 ecosystem and start providing even better rewards and more functionality to the STEPN community. Most importantly of all, .stepn enables us to grow our brand by enabling our users to be ambassadors for STEPN across social, Web3 communities and applications via the branded domain extension."

For more information, please visit: unstoppabledomains.com

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About Unstoppable Domains

Launched in 2018, Unstoppable Domains is a Web3 domain name provider and digital identity platform working to onboard the world onto Web3. Unstoppable Domains offers Web3 domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with more than 720 apps, wallets, exchanges and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.

For more information, please visit: https://unstoppabledomains.com/

About STEPN

STEPN is Web3's leading lifestyle app with over 5.6 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with some prolific brands, including adidas, Atlético De Madrid, Steve Aoki, ASICS, and Famous Fox Federation.

For more information, please visit: https://www.stepn.com/

SOURCE: Unstoppable Domains