Codifies Firm’s Longstanding Work Launching and Managing Purpose-driven Initiatives

Leading-edge marketing communications agency The Bliss Group announced the formation of a new offering, Bliss Impact. Bliss Impact is focused on providing counsel, campaign management and collaboration to clients seeking to align strategic priorities and sustainable programs with societal change.

In a joint statement, The Bliss Group CEO Bob Pearson and Managing Partners Michael Roth and Cortney Stapleton explained the ethos behind Bliss Impact’s formation.

“We see a purpose-driven world as one where we are all consistently working to change for the better via our collective views, technology, investments and policy. We believe that by collaborating with our clients to implement meaningful and inspiring programs we can, together, bring to bear a global society that is equitable, thoughtful and deliberately impactful.”

Bliss Impact aims to help clients launch and manage purpose-driven initiatives related to the following sectors:

• The Environment – Environmental protection, reducing the threat of climate change and introducing alternative energy solutions.
• The Workplace – Equity, diversity and inclusion, as well as the future of work.
• Reputation – Awareness of and compliance with new measures, rankings, proxy solicitations and other benchmarks of corporate progress.
• Investing – Guidance on the societal impacts of company investments.
• Social Engagement – Media literacy initiatives, programs that educate the public about cyberbullying and other pro-social undertakings.
• Societal Protection – Awareness of and education on how bad actors target companies and consumers and thwart their activities.
• Governance – Championing policy that positively affects all the above.

Bliss Impact is the latest initiative from The Bliss Group aimed at leading the way forward by creating the next model, idea or campaign that will make a difference in the lives of our clients and the audiences they serve.

For additional information, please visit TheBlissGrp.com.

About The Bliss Group

The Bliss Group is a full-service marketing communications firm with deep expertise in business & professional services, financial services, health care and technology. The agency’s leading-edge offerings unlock value for clients as data, technology and storytelling converge in B2B and B2C marketplaces. The firm’s teams are based in New York, New Jersey and Austin. For more information, please visit TheBlissGrp.com.

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