Buyer intent data with context to support hyper-targeting for Go-To-Market teams

HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns.

Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal strength, and accuracy. Each week, this solution takes into account nearly 2 billion intent records, leveraging firmographic data and technology intelligence on 120+ million verified tech installs across 14,000+ products, solutions, and services.

According to market research firm Ascend2, common challenges in using intent data prevent sales and marketing teams from leveraging the power of buyer intent data. 50% of teams find that data quality is a major issue when using intent data to make decisions, and 40% of teams find it difficult to make the intent data actionable.¹

HG Insights recognizes and answers these challenges. Contextual Intent helps sales and marketing teams remove the noise of the intent signals by providing context that is actionable.

"Contextual Intent is the first intent solution to contextualize data with a company’s technographic profile. Our proven, data-driven methodologies now include the use of intent data—providing our customers with what they need to accelerate growth and gain a competitive edge through contextualized buying signals," said Rob Fox, CTO, HG Insights. "Our new solution is designed specifically for Go-To-Market teams to remove the noise from intent data and make it actionable. Context matters, and we are able to provide insights that support hyper-targeting for growth and competitive advantage.”

Contextual Intent is available globally to customers through the HG Universe data subscription and Snowflake Data Marketplace, where data scientists, marketers, operations leaders, analysts, and decision makers, can tap into this ready-to-query data from HG Insights.

Key features of HG Insights’ Contextual Intent solution include:

• Accurate, quality buyer signals through HG Insights’ scoring model, with improved context and comprehension to ensure accurate assumptions about buyers
• Market-leading data enrichment through the application of proprietary AI and machine learning against activities tied to companies, locations, and other relevant identifiers
• Extensive catalog with 4,000+ technology-based topics to focus on individual organization’s needs. Up to 7,000+ additional topics are available based on customer demand
• Defined customer insights that drill down on specific signals, providing key context that represents the product life cycle, including: whitespace, expansion, and displacement signals

Learn more about HG Insights’ expertise in Contextual Intent here. Follow HG Insights on YouTube, LinkedIn, Twitter, and Facebook.

About HG Insights

HG Insights, global provider in data-driven insights to 8/10 Fortune 100^® B2B tech companies, is your Go-To-Market intelligence partner.

We use advanced insights into technology intelligence on installations, spend, and contract details to provide B2B companies a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the most comprehensive technographics in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.

HG Insights is a registered trademark and service mark for HG Insights, Inc. and/or its affiliates in the U.S and is used herein with permission. All rights reserved.

Source:

¹ Ascend2 Research based Marketing, Intent Data Research-based Guide for Marketers, January 2021

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