The New Collection Encourages Beer-Lovers To Slow Down, Relax and Get Back to Hands-Free Chilling This Summer

Today, Coors Light is launching a “Hold My Coors” merch collection complete with products that will hold your Coors Light, Coors Seltzer or Coors Pure while you sit back and chill. The past year has been filled with way too many crazy and absurd moments – a toilet paper shortage, social media dance-offs, lockdowns, murder hornets and extreme weather, to name a few. It's all too much, too fast. Coors Light is feeling optimistic about this summer and wants to encourage people to slow down and get back to chilling. So today, the brand is launching the new "Hold My Coors" collection featuring products that literally just hold your beer – no drama or one-upmanship required.

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Coors Light Launches “Hold My Coors” Collection Featuring Products That Well…Hold Your Coors (Photo: Business Wire)

The new collection, the first to launch on the new Coors Light merch site, was designed to free up your hands and help you relax. The collection includes six items that hold your beer – wherever you may need them:

• House Plant Beer Holder for plant-parents who like to chill at home
• Man’s Best Friend Beer Jacket so your furry friend who follows you around can have you stocked at all times
• Softball Mitt Beer Holder for post-game celebrations
• Chill Master Grilling Apron for those who need free hands on BBQ-duty
• Beer Holder Hoodie for colder nights
• Beer Holder for the Shower because who doesn’t love a cold beer in the shower?

“This summer, we’re all looking forward to enjoying the season like never before – which is why Coors Light is inviting everyone to slow down and savor their moments of chill. As part of this invitation, we’ve created a collection that helps our fans do just that: relax with a mountain cold Coors Light, without even having to hold it!” says Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “The ‘Hold My Coors’ collection was made for anyone who wants to enjoy a cold one and kick back with their family and friends.”

In addition to the “Hold My Coors” collection, Coors Light is encouraging drinkers 21+ to savor every moment of the warmer months with their “Slow Down Summer” campaign, led by a new :15 TV and OLV spot featuring a friendly sea lion and the dulcet tones of Roy Ayers’ “Everybody Loves the Sun.” The spot pairs with Coors Light’s limited-time summer packaging, featuring the chillest eyewear of all, aviator sunglasses.

Starting today, the “Hold My Coors” collection is available for purchase online at www.Shop.CoorsLight.com, with prices ranging from $18 - $49. Fans can also head over to the site to purchase Coors Light t-shirts, hats and more brand swag.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.

The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Imprint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.

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