Acquires Savarese Communications

The Bliss Group announced today it has launched NextTech Communications, a new firm that will be formed through its acquisition of technology-focused Savarese Communications. Savarese Communications founder and CEO, Janine Savarese, will lead NextTech Communications as CEO. Cortney Stapleton, Managing Partner of The Bliss Group, will serve as Chairwoman.

“Whether we are at home or at work, the effective use of technology makes a difference in our lives,” said Cortney Stapleton, Managing Partner of The Bliss Group and Chairwoman of NextTech Communications. “Our team will sit at the center of understanding how to build and share stories that illustrate the power and value of technology across any industry.”

NextTech Communications, a full-service marketing communications agency, will unlock The Bliss Group’s growing subject-matter and media expertise in the technology sector and will accelerate the value the firm provides to client partners across business and professional services, financial services, health care and technology-driven products and services, while upholding its reputation for best-in-class service across highly regulated markets.

Janine Savarese joins The Bliss Group with more than 20 years of experience in corporate communications, public relations and marketing. Prior to launching her own consultancy, Janine held numerous executive-level positions at top-ranked PR agencies and served as the Executive Managing Director of Public Affairs for New York University’s Stern School of Business. She has led campaigns for large brands including Bank of America, Ameriprise, S&P Global, Nasdaq, Tupperware and Sprint. Additionally, Janine specializes in working with start-ups, from pre-seed to IPOs.

“I am thrilled to join The Bliss Group and launch NextTech Communications within the firm. Technology is the dynamic force behind business growth everywhere, yet most marketing around this shift is static. The Bliss Group’s unique data-driven approach, artful storytellers and comfort communicating within highly regulated industries gives NextTech Communications a unique platform to serve businesses looking for a new type of agency—one that not only uncovers the next market advantage, but also propels change while driving business growth,” said Janine Savarese, CEO of NextTech Communications.

The Bliss Group has seen rising demand for effective marketing and strategic communications to support clients who require an agency steeped in technology with the ability to translate and communicate its influence across industries.

NextTech Communications is based at Bell Works, the iconic Bell Labs Holmdel Complex located in Holmdel, New Jersey, best known as the research headquarters for Bell Laboratories, Lucent, Alcatel-Lucent and numerous Nobel Prize winners.

Note: Terms of the transaction will not be disclosed.

The Bliss Group

The Bliss Group is a full-service marketing communications firm with deep expertise in business & professional services, financial services, health care and technology. The agency’s leading-edge offerings unlock value for clients as data, technology and storytelling converge in B2B and B2C marketplaces. The firm’s teams are based in New York, New Jersey and Austin. For more information, please visit TheBlissGrp.com.

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