Popeyes® teases an innovation of the iconic Chicken Sandwich with exclusive drop
Ya’ll, Popeyes® broke the internet when it dropped the iconic Chicken Sandwich in 2019, and today, the brand announces it’s back with another iteration of its viral product. Starting today, the new Popeyes Buffalo Ranch Chicken Sandwich will be available in restaurants nationwide at only $4.99. Popeyes® Rewards members will receive 150 bonus points* when ordering this on the Popeyes App or on Popeyes.com.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220503005593/en/
Popeyes® Drops New Buffalo Ranch Chicken Sandwich (Photo: Business Wire)
The Buffalo Ranch Chicken Sandwich is made special by an all-new sauce, featuring a creamy buttermilk ranch, kicked up with a zesty and buttery buffalo sauce. This flavor profile complements the Popeyes brand’s famous hand battered, and breaded chicken served atop a buttery brioche bun with barrel cured pickles, creating another culinary masterpiece.
“Two years ago, our Chicken Sandwich reintroduced the world to our chicken mastery, and we have not stopped innovating since. We have a lot of fun experimenting with new flavors in our test kitchen, and this Buffalo Ranch Chicken Sandwich is one I’m especially excited to bring to our guests,” said Sami Siddiqui, President of Popeyes North America.
In true Popeyes fashion, our Chicken Sandwich can elicit lines out the door, often resembling that of a hyped streetwear drop. In honor of hype culture, Popeyes teased this launch by drawing inspiration from it, with silhouettes of a new sandwich for a hint of what was to come while leaving much to the imagination. For fans nationwide wanting early access to the reveal, the brand offered them an exclusive chance to get their hands on the new mystery menu item at popeyesblinddrop.com. Winning fans got to taste the hype before the lines even begin while also receiving exclusive merch and a hype pass gift card to Popeyes.
Tomorrow, in celebration of fans that are willing to wait for the best of the best, Popeyes aims to alleviate guests having to wait in two long lines that day – streetwear and chicken sandwich lines. Popeyes will be popping up on Fairfax Avenue in Los Angeles, home to some of the most influential streetwear retailers, to give those patient fans a taste of the Buffalo Ranch Chicken Sandwich while waiting for the latest hot drop.
Beginning today, The Buffalo Ranch Chicken Sandwich will be available at participating locations nationwide for a limited time. For more information, please visit popeyes.com.
*Available at participating U.S. restaurants. Subject to Popeyes Rewards Terms & Conditions. Add’l terms apply: popeyes.com/offer-terms
Founded in New Orleans in 1972, Popeyes® has more than 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items. The chain's passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes® to become one of the world's largest chicken quick service restaurants with over 3,300 restaurants in the U.S. and around the world. To learn more about the brand, please visit the Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.
Alison Brod Marketing + Communications