Using Cloudinary’s Programmable Media and Digital Asset Management solutions as its business-critical media layer, the elite vacation club removes internal bottlenecks and delivers an optimal user experience

Cloudinary, the media experience platform for many of the world’s top brands, today announced that Exclusive Resorts, an elite members-only vacation club, has deployed Cloudinary’s award-winning Programmable Media and Digital Asset Management (DAM) solutions to simplify and accelerate their process for managing image and video assets across their digital properties. By allowing key media stakeholders to work seamlessly in an agile, cloud-based digital repository, Cloudinary enables the luxury club to create and deliver engaging experiences for their members and prospects more efficiently.

Founded in 2002, Exclusive Resorts provides its 4,000 Members access to more than 400 private residences and experiences in 75 of the world’s most coveted destinations. Its website relies heavily on a variety of visual media, including video. With Cloudinary, Exclusive Resorts now has access to a more intuitive and robust solution that integrates seamlessly within its tech stack to tell their story.

“Enhancing our digital experiences is a key pillar for Exclusive Resorts in 2022,” said Caitlin Austin, VP of Marketing at Exclusive Resorts. “The migration to Cloudinary has created a more efficient process for our team internally while delivering our photography and video assets more effectively across every device — so our visitors to exclusiveresorts.com can spend more time dreaming about their next vacation and less time waiting for a video to load.”

Since migrating to Cloudinary, the brand’s site performance score skyrocketed from 48 to 93. And because AV1 Image File Format (AVIF) quickly became the second-most requested image format, the brand will increase its Google Core Web Vitals score and boost SEO.

“Like any brand, Exclusive Resorts needs to create an online experience for its customers that reflects the quality of the product and services it delivers,” said Russ Barr, Managing Director, DAM at Cloudinary. “The improvements they’ve made to the media experience have helped them emphasize the unique and luxurious experience that their Club Members love, and prospects get excited about. The results we have seen to date showcase just how valuable and impactful visual media is, and we are excited to continue working with them to capture the full power of digital media.”

About Exclusive Resorts

Founded in 2002, Exclusive Resorts is a Members-only vacation club for discerning travelers, welcoming a limited number of new families a year, who put a premium on privacy and peace of mind. Members can relax and reconnect in the Club’s 350 residences in 75 of the world’s most coveted destinations – often located in private resorts or residential enclaves, and always away from the crowds. As one of the largest owners and operators of luxury villas around the world, we’ve forged strong relationships with world-class hotels, resorts, tour operators, and are backed by a first-class management team comprised of industry leaders like majority owner (and Exclusive Member) Steve Case, co-founder of AOL.com. Like any country club, Members pay a one-time initiation fee then choose how many nights per year they’d like to travel with the Club each year. Unlike variable rates of hotels and villa rentals, Members always pay a fixed Annual Dues amount, currently $1,465/per Plan Day,* even during ski season, Thanksgiving, Spring Break, and Christmas. No security deposits. No hidden fees. Transforming how the well-traveled, travel well for nearly 20 years. For more information, visit ExclusiveResorts.com, call 844.541.2714, or follow The Club on LinkedIn, Facebook, and Instagram.

*Annual Dues subject to change in accordance with Membership Agreement. Annual Dues are determined based upon Active Membership Plan chosen. The Annual Dues amount reflected herein is inclusive of certain services, benefits, and access rights.

About Cloudinary

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and 10,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton, Petco, and Tesla are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.

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