The legendary CHER is thrilled to announce her newest fragrance collection, Decades.

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The legendary Cher is thrilled to announce her newest fragrance collection, Decades (Photo: Business Wire)

It continues the iconic star’s partnership with Scent Beauty, inaugurated by her signature fragrance Cher Eau de Couture in 2019. Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, offering unique and culturally relevant fragrances to consumers worldwide.

Cher has been a distinctive and innovative international creative force for decades. Every fan worldwide has a favorite Cher song that immediately transports them to a different time and place. Whether it’s “I Got You Babe”, “Gypsies, Tramps & Thieves”, “If I Could Turn Back Time” or “Believe”, Cher connects every fan to their own decade. The collection’s unique packaging and design are inspired by Cher’s own singular fashions.

“First of all, I'm astonished that I have been famous for sixty years. When I started everything was changing, and just like music, art, and clothing, perfume also changed. These scents represent those Decades for me. There was electricity in the air and life smelled like excitement,” commented Cher.

Creatively, each fragrance has its own compelling scent that captures the aura of the decade - with a beautiful olfactive structure developed by Firmenich. Cher will introduce the collection on the Home Shopping Network on September 28^th with an interactive segment taking fans on a journey through the decades and each unique fragrance.

• The ’60s is a mix of Chypre Flora with notes of Bergamot, Rose Damascena, and Patchouli, representing the nostalgia, peace, and love era.
• The ’70s is an amber, woody incense scent with cardamom, saffron, and musks, representing disco bling and Utopian times.
• The ’80s is a floral and fruity scent with notes of mandarin, honeysuckle, and tonka bean, representing goth punk.
• The ‘90s with a floral scent and notes of peach nectar, heliotrope, and sandalwood, representing grunge and pop escapism.

“We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s. We’re thrilled to share them with the world!” said Steve Mormoris, Founder + CEO of Scent Beauty.

Scent Beauty’s portfolio demonstrates the extensive possibilities of scent, with a variety of fragrance forms and partnerships that preview the future of the fragrance industry.

CHER Decades Luxury Coffret Set, featuring all four scents, will launch with an appearance by Cher on HSN on September 28, 2022. Available exclusively at HSN for $59.99, CHER Decades Eau de Parfums (30ml) will launch at www.Walmart.com and Walmart stores for $29.99 in October.

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