Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) announces the appointments of Larry Combs to the newly created role of Chief Information Officer and Director of Supply Chain Integration and Strategy, and Melvin Keebler to the role of General Manager, Jack Daniel Distillery Supply Chain, effective immediately.

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Larry Combs (Photo: Business Wire)

Larry Combs

“Supply chains across the globe have been under pressure for the last few years driven in part by a lack of modern technologies to address the stressors. This new role ensures Brown-Forman is well-positioned to leverage leading applications and technologies that will enhance our global supply chain and on-going operations,” said Tim Nall, Senior Vice President, Chief Global Supply Chain and Technology Officer.

Combs will be responsible for the strategic direction of Brown-Forman’s application technologies, enterprise architecture, data and analytics strategy and framework, and portfolio management, as well as the continued development and execution of logistics, procurement, planning, and production strategies.

“Larry’s knowledge of Brown-Forman’s supply chain, global manufacturing acumen, and record of leading transformational change through technology makes him uniquely qualified to ensure we meet our future supply chain and technology demands and opportunities,” added Nall.

Most recently, Combs served as the Senior Vice President, Global Director, Jack Daniel’s Supply Chain/Procurement/Planning/Logistics. Over his 30-year career at Brown-Forman, he has worked in a variety of roles including Global Quality Director, Vice President Production Services, and Senior Vice President Technical Services. Combs has been responsible for functions including engineering, R&D, environmental compliance, package engineering, and quality assurance.

Melvin Keebler

“With Melvin leading the Jack Daniel Distillery, we’ll continue to ensure best-in-class sourcing, distilling, and bottling of the Jack Daniel’s Family of Brands. He is a trusted leader that brings a wealth of experience in production and supply chain to this role,” said Nall.

“Beyond his work at the Distillery and managing Jack Daniel's global supply chain, Melvin’s engagement and valuable insight with the Nearest & Jack Advancement Initiative has helped make this important collaboration a success,” continued Nall.

In addition to leading the Jack Daniel Distillery operations in Lynchburg, Tennessee, Keebler will be responsible for Brown-Forman Cooperage operations. This includes overseeing the production of new barrels and the process and distribution of used barrels.

Keebler has been with Brown-Forman for more than 20 years, progressing through numerous leadership roles at the Jack Daniel Distillery including quality, warehousing, engineering, maintenance, production, and used barrels operations. He previously served as the General Manager, Jack Daniel Distillery, where he led all the site and homeplace operations.

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on Instagram and LinkedIn.

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