To help customers capitalize on the wave of innovation in Artificial Intelligence, HG has launched GenAI Navigator™, a solution to help customers understand a company’s AI maturity, interest, and cloud-centricity

HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced the launch of the GenAI Navigator, a solution that helps customers understand a business’ AI maturity, cloud centricity, and generative AI interest. To enhance go-to-market outcomes, GenAI Navigator is available as an early adopter incentive to current customers during the initial launch period.

Across nearly every industry, generative AI will rapidly and progressively innovate how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for generative AI to help them develop products faster, enhance customer experience, and improve employee productivity.

HG Insights’ GenAI Navigator helps customers identify businesses whose technology stack indicates they’re ready to take the leap into generative AI.

“Generative AI contributes to business value with new opportunities to increase revenue, reduce costs, better manage risk, and enhance productivity. It is set to be the differentiator between competing companies and will ultimately deliver a competitive advantage,” said Rob Fox, CTO, HG Insights. “HG Insights’ GenAI Navigator identifies those businesses ready to take the next step with generative AI and provides value to our customers by uncovering massive go-to-market opportunities.”

Opportunities For Vendors

Generative AI is already a crucial part of a business’ digital transformation. It is seeing heavy investment from almost all industries — from pharmaceutical to manufacturing, media, electronics, energy, and more — as companies seek a competitive advantage through AI models. Generative AI has increasingly become a bigger priority than cloud migration and sustainability for global businesses.¹

HG Insights’ GenAI Navigator unlocks a breadth of opportunities for vendors. Using new patent-pending, machine-learning algorithms based on HG Insights’ Functional Area Intelligence™, we detect the footprint of departments and roles within a company (such as data science, data engineering, and data analysts) and understand how they are changing over time. We determine what data science-related technologies are used, where, and on what infrastructure. This role detection includes the overall weighted strength of data science within engineering — relative to the company, team distribution by location, and AI technology adoption occurring by role. Then, by layering our Contextual Intent™ solution, we can learn what generative AI-related technologies a company is currently researching and evaluating.

The GenAI Navigator solution includes:

• Firmographic delivery with new data points of AI Maturity Score and Trend, Cloud Centricity, and GenAI Interest in any market
• HG mentions related to AI to support market insights for decision-makers

These insights are based on HG’s patent-pending AI Maturity Index™, which includes insights from AI product adoption by a company, the locations where adoption is detected, the strength of these detections, and the application of an Ideal Customer Profile to data-related product detections.

“The generative AI marketplace is moving quickly. Global technology vendors have invested hundreds of millions of dollars and massive computing power to build the foundational models on which services like ChatGPT and other AI models depend,” said Elizabeth Cholawsky, CEO, HG Insights. “Beyond these big technology vendors, there are many specialty providers funded by venture capital and new waves of innovation happening every day. The GenAI Navigator, validated by top HG customers, will unlock selling and buying opportunities for all companies in this fast-changing landscape.”

As private and public sector organizations develop generative AI strategies tailored to their business needs, they are actively looking for third-party providers to help support their generative AI initiatives. Third-party providers incorporating generative AI capabilities into their own products and services will take priority over vendors who do not, and HG Insights’ GenAI Navigator delivers a game-changing solution to aid in this evaluation for companies who wish to leverage generative AI to gain a bigger share of their markets.

GenAI Navigator from HG Insights is available now. Learn more here.

¹ Yahoo Finance

About HG Insights

HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.

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