Banuba, a leading provider of augmented reality (AR) solutions, is thrilled to announce the expansion of their video conferencing filter collection with a range of captivating holiday-themed masks. This enhancement aims to bring joy and excitement to video calls, allowing users to express themselves in a fun and engaging way.

In today's digital age, video conferencing has become an essential tool for communication, both in personal and professional settings. By incorporating face filters into video calls, apps can see an increase in user engagement and retention rates. AR effects can also improve average session duration, as users are more likely to stay engaged and entertained when they have the ability to express themselves creatively. Additionally, face filters can boost user satisfaction and customer loyalty, leading to higher user ratings and positive reviews

Banuba's Face AR SDK offers an extensive selection of effects that can be utilized to enhance video calls. It empowers developers to integrate various interactive features into their applications effortlessly. Some of the effects available include:

• 3D masks: Transforming users' faces with captivating virtual masks, adding a touch of creativity and entertainment.
• 2D stickers: Expressing emotions and adding a touch of humor with a wide range of interactive 2D stickers.
• Face touch-up: Enhancing users' appearance by smoothing out imperfections and improving overall image quality.
• Virtual makeup: Allowing users to experiment with different makeup styles and enhancing their look.
• Virtual backgrounds: Transporting users to different environments by replacing their real backgrounds with static images, GIFs, or 3D environments.
• Triggers: Enabling dynamic and interactive effects triggered by specific facial movements or gestures.

To meet the diverse needs of video calling app developers and users, Banuba offers themed filters that can be easily accessed through their asset store. These filters are designed to add a festive touch to video calls, incorporating holiday-themed masks that can be used during special occasions or celebrations. Alternatively, developers can also request custom filters on demand, tailored to specific requirements and preferences.

Banuba remains committed to delivering innovative AR solutions that enhance user experiences across various platforms. By expanding their collection of filters for video calls, they aim to revolutionize the way people connect and communicate virtually.

About Banuba

Banuba is an augmented reality company with over 7 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.

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