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HD Hyundai Expands Its Vision to Land With Xite Transformation

  • Vice Chairman and CEO Kisun Chung to present strategies and vision for future innovation in CES 2024 keynote.
  • Revealing Xite Transformation, the infrastructure construction blueprint for human innovation.
  • Will show our leadership as a “Future Builder” who will build a new foundation for humanity.

HD Hyundai today announced that it will present its innovative vision to create and encourage sustainability on land under the name Xite Transformation at CES 2024, the world’s largest electronics trade show.

This press release features multimedia. View the full release here:

HD Hyundai exhibit planned for the 2024 Consumer Electronics Show in Las Vegas. (Photo: Business Wire)

HD Hyundai exhibit planned for the 2024 Consumer Electronics Show in Las Vegas. (Photo: Business Wire)

HD Hyundai will share details about Xite Transformation at CES during a keynote speech by Vice Chairman and CEO of HD Hyundai, Kisun Chung. The keynote will focus on the company’s comprehensive strategy and vision to create innovation in infrastructure construction.

Xite Transformation is HD Hyundai’s vision to solve pressing challenges humanity is facing such as safety, security, supply chain issues, climate change and more. The company is eager to embrace its role as a “Future Builder” by expanding its sustainability focus beyond ocean infrastructure to also include land infrastructure.

At CES 2023, HD Hyundai shared its Ocean Transformation strategy, which aims to fundamentally change the way the ocean is utilized and to explore the infinite potential of the marine ecosystem. This year marks the third consecutive year for HD Hyundai to participate in CES as it spreads its influence as a keynote speaker. Now, the company plans to expand on its previous vision to include transformative land infrastructure ideas.

HD Hyundai’s exhibit at CES 2024 will consist of three main themes: Future Xite, Twin Xite and Zero Xite.

Future Xite will present what the future of next-generation construction machines will look like when utilizing advanced unmanned and automation technologies. Twin Xite will introduce site control solutions and remote control technologies based on digital twin. Zero Xite will focus on exhibiting the company’s wide experience and technological capabilities for green energy value chains.

According to HD Hyundai, “We are committed to being a Future Builder as we continue to design a brighter world for humanity, from ocean to Xite. We are excited to share our plans for how we are creating a sustainable future through a shift in the industry’s paradigm with those attending the show.”

Mr. Chung’s keynote speech will take place on Wednesday, Jan. 10. Representing the third Korean and third non-consumer electronics company, Mr. Chung will showcase how comprehensive innovation in building smart infrastructure will shape a more sustainable future. The keynote will be given at the Venetian hotel in the Palazzo Ballroom on Level 5. In addition to HD Hyundai, other global top-tier companies, including Siemens, Walmart, L’Oreal, Nasdaq, Qualcomm and Elevance Health will also be delivering a keynote at CES 2024.

About HD Hyundai

HD Hyundai (former Hyundai Heavy Industries Group) is a major South Korean conglomerate that serves as the world’s largest shipbuilding and heavy industries manufacturer. Its three core businesses are shipbuilding, heavy equipment, and energy. Shifting towards a holding company structure in March 2018, its intermediary holding companies consist of HD Korea Shipbuilding & Offshore Engineering, HD Hyundai XiteSolution, and HD Hyundai Oilbank. Individually, they lead and oversee the core businesses with different subsidiaries specializing in each sector. Starting as a shipbuilding company in 1972 in a small fishing village in the southeast part of South Korea, HD Hyundai has acquired and expanded its business into related sectors with over 35,000 employees worldwide and total assets reaching nearly $59.5 billion (USD). Since its adoption of “Technology and Quality” as its core value, it is now progressing to become the most innovative solutions provider in all domains.


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