From Father to Daughter, a New Take on TACORI’s Iconic Crescent Design in the Latest Dantela Collection
TACORI, a timeless and iconic fine jewelry brand, today announced the latest addition to its best-selling bridal collection, Dantela. Sixteen years after founder Haig Tacorian launched the original collection, his daughter Nadine Tacorian Arzerounian has introduced an evolution of the Dantela, remixing the design to enhance the diamond intensity.
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Emerald Bloom Solitaire Engagement Ring from the TACORI Dantela Bridal Collection (Photo: Business Wire)
“It’s always a balance of evolving with the times while also respecting the heritage and essence of the brand,” said Haig Tacorian, Founder, TACORI. “Nadine has taken an iconic piece of the TACORI design story and evolved it to make it her own. It’s a great example of the TACORI look, reimagined.”
In keeping with its namesake, which translates to “lace” in Romanian, the latest evolution of the Dantela Collection features a new inner-face “fabric” that leverages design cues from the original Dantela crown. The new Dantela Crescent Fabric replicates delicate lace through diamond-studded half-moon tracery edged with hand-hewn milgrain. TACORI’s master artisans complement these details by creating magical windows of light within the foundation fabric. The result is an elegant, airy, and heirloom-caliber motif…and one of the brand’s most complex designs.
“Dantela is a perfect example of what TACORI is about,” said Arzerounian, now Head of Design for the brand. “From an aerial perspective, the center stone appears to be the star. However, when you look at the ring from the side, all of these beautiful hidden details emerge. The woman who wears Dantela gets to see and appreciate those details every day.”
TACORI’s Dantela engagement ring and wedding band collection is available in two new three-stone designs, two solitaires and a complementing wedding band at hand-selected Authorized TACORI Retail Partners across the U.S. and Canada. To find an Authorized TACORI Retail Partner or to learn more, visit TACORI.com.
About TACORI
TACORI is an iconic fine jewelry brand, known for its signature Crescent design and intricate hidden details. A sophisticated luxury brand with the spirit and intimacy of an independent family business, TACORI occupies a unique space in the market. After more than 40 years, it remains family-owned with artisans sitting center stage in TACORI’s California Design Studios, making the world’s most meticulously crafted jewelry, including the brand’s highly coveted engagement rings. For more information, visit TACORI.com.
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Sixteen years after TACORI founder Haig Tacorian launched the original Dantela bridal collection, his daughter Nadine Tacorian Arzerounian has introduced an evolution of the best-selling collection, remixing the design to enhance the diamond intensity.
Contacts
Cheri Quigley
Fernleaf Marketing Group
949-842-7371
cheri.quigley@fernleafmarketing.com