Naples Soap Company, a retail destination known for premium-quality skin and hair care products, has expanded its Florida presence with the opening of three new locations.

“We are officially crisscrossing the state of Florida from the Panhandle to southeast Florida to Florida’s west coast. We set our sights on these locations in early 2022 because they were a perfect match with our growth strategy to be in high-traffic, coastal locations that attract tourists, seasonal residents and year-round shoppers,” said Deanna Wallin, founder and CEO of Naples Soap Company. “We faced multiple construction and hurricane-related delays, but we’ve overcome these challenges to create beautiful retail spaces where customers can see, feel, smell, try and buy our products.”

The new store located at 4771 E. County HWY 30A, Suite C101 in Santa Rosa Beach represents the Company’s second location in the Florida Panhandle. The 1,200 square foot retail space is adjacent to a new high-end boutique hotel called The Lodge 30A. This family destination is a perfect fit for the Company’s coastal vibe and multi-generational appeal. The Santa Rosa Beach store opened in April of 2023.

Naples Soap Company is pleased to respond to high customer demand by opening its first store in southeast Florida in early May of 2023. The 1,800 square foot store is located in the trendy new shopping district called Plantation Walk at 331 N. University Drive, Suite M2-1000 in Plantation, Florida. “For years, customers have been driving Alligator Alley from Broward, Miami-Dade and Palm Beach counties to shop at our Tin City and 5^th Avenue Naples stores,” stated Wallin. “We’re excited to respond to customer requests with our first store in southeast Florida to serve this constituency.”

Lastly, Naples Soap Company is opening a 2,300 square foot store at the bustling new community of Wellen Park. “This new store in Venice will fill the locational gap between our store in Punta Gorda at Fishermen’s Village and our store on Main Street at Lakewood Ranch. This area is growing so quickly, and we have such an established brand in Charlotte and Sarasota counties, we felt that adding a store at the new Wellen Park development was a natural choice,” shared Wallin. The new store is on track to open the third week of May and is located at 19790 Wellen Park Blvd., Suite 102 in Venice.

Founded in 2009, Naples Soap Company has been helping customers by providing a premium collection of skin and hair care products that are made with high-quality, natural and organic ingredients. The Company is best known for its sensitive skin care line, natural soaps, body butters, sea salt scrubs and luxury bath bombs. Naples Soap Company products are designed to stimulate the senses, soothe skin and pamper the soul.

About Naples Soap Company, Inc.

Naples Soap Company is a health and wellness brand that markets more than 300 personal care products, including body care, face care and hair care. The Company operates retail locations in Florida in the following cities: Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Venice, Lakewood Ranch, Kissimmee, Mount Dora, Santa Rosa Beach, Destin and Plantation. Naples Soap Company products are sold online from the Company’s website at www.naplessoap.com, through other DTC (direct-to-consumer) channels such as Amazon.com and at more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit www.naplessoap.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.

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