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Chicken Soup for the Soul Entertainment Greenlights Antoine Wade and Rhyan Lamarr's Sneaker Fashion Meets Hip-hop Series Just for Kicks

Produced by Rhyan LaMarr, Antoine Wade, and Marcus Andrews sneaker culture series guest stars include Allen Iverson, Jordan Clarkson, Rich the Kid, Bun B, Barton Fitzpatrick, and many others

Hosted by millennial influencers Don Benjamin, Wes Armstrong, and Jadi Torres, the series focuses on the latest in sneaker culture and will premiere later this summer on Crackle

Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) today announced it has green lit the sneaker lifestyle meets hip-hop series Just for Kicks. The series comes from producer/director Rhyan LaMarr and entrepreneur Antoine Wade and features well-known entertainment and NBA stars, including Allen Iverson, Jordan Clarkson, Rich the Kid, Bun B, Barton Fitzpatrick, and many others. Just for Kicks is being produced in association with Crackle Connex, the company’s advertising division which will integrate brands into the series. It will premiere later this summer on the free streaming service Crackle.

Hosted by millennial influencers Don Benjamin, Wes Armstrong, and Jadi Torres, Just for Kicks brings together a diverse range of guests to discuss their most exciting shoe stories and reveal the reasons behind some of the boldest fashion choices we’ve ever seen. The series will feature a range of games and challenges like never before that are sure to stump even the most confident shoe aficionados.

Just for Kicks will also feature interviews with celebrities from across sports, movies, and music, including 11-time NBA All-Star and Hall of Famer Allen Iverson, Utah Jazz guard Jordan Clarkson, music icons Bun B and Rich the Kid, and actors Jessie T. Usher from The Boys, and Barton Fitzpatrick from The Chi. Just for Kicks will also have world-famous DJ Whoo Kid, who will do more than play music – while comedian and host Wayne Young will keep the audience involved as the MC of the party.

“We're thrilled to bring Just for Kicks to audiences who love sneakers," said Antoine Wade, producer. "There are no barriers, ethnic boundaries, or divisions when it comes to sneaker culture and fashion. A CEO can wear the same shoes as a kid from the inner city. That accessibility creates a universal love and appreciation for shoes beyond social classes. It starts with shoes and takes us all over the map, from music and fashion to inspirational stories and what's happening worldwide."

“Sneaker culture is huge and has massive potential for brands to be front-and-center with this hard-to-reach audience,” said Michele Fino, head of branded content for Crackle Connex. “Just for Kicks has great sponsorship potential as a television show with additional unique extensions, such as exclusive behind-the-scenes content and promotions on our Redbox kiosks nationwide. We’ve already been discussing the continuation strategy for Just for Kicks beyond the first season – potentially including gaming, eSports, and different music genres. The opportunities are endless. It’ll be great programming for our audiences and something I know my 14-year-old son and I will love.”

About Chicken Soup for the Soul Entertainment

Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) provides premium content to value-conscious consumers. The company is one of the largest advertising-supported video-on-demand (AVOD) companies in the US, with three flagship AVOD streaming services: Redbox, Crackle, and Chicken Soup for the Soul. In addition, the company operates Redbox Free Live TV, a free ad-supported streaming television service (FAST), with nearly 180 FAST channels as well as a transaction video on demand (TVOD) service, and a network of approximately 31,000 kiosks across the US for DVD rentals. To provide original and exclusive content to its viewers, the company creates, acquires, and distributes films and TV series through its Screen Media and Chicken Soup for the Soul TV Group subsidiaries. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.

Forward-Looking Statements and Available Information

This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to risks relating to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, ability to achieve and sustain market acceptance of our content streaming services and other content offerings, ability to recruit and retain officers, key employees, or directors, ability to protect our intellectual property, ability to complete and integrate into our existing operations future strategic acquisitions, ability to manage growth, ability to pay dividends and our debt obligations, as well as evolving regulatory or other operational risks, and risks presented by changing general market conditions impacting demand for our services. For a more complete description of these and other risks and uncertainties, please refer to Item 1A (Risk Factors) in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022 filed with the SEC on March 31, 2023. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by the forward-looking statements contained in this press release. Information regarding the acquisition of Redbox and related transactions is qualified by reference to the Company’s Current Reports on Form 8-K filed with the SEC on May 11, 2022 as amended May 12, 2022, June 6, 2022, August 12, 2022, November 14, 2022 and thereafter from time to time, and all exhibits filed with respect to such reports. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.


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