Naples Soap Company (OTC PINK: NASO), a retail destination known for premium-quality skin and hair care products, has achieved its 2023 retail expansion plans by adding four new stores across the state of Florida. In total, the Company added 6,100 square feet of retail space and further diversified its geographic presence.

“When we developed our 2023 retail expansion plan, we set out to find new markets that closely mirrored our top performing stores in high foot traffic areas that attract both tourists and year-round residents. We also looked to even out some of the seasonality we experience in Southwest Florida by identifying regions with opposite tourist seasons to the existing footprint as well as locations that were not seasonal with steady year-round activity,” said CEO and Founder, Deanna Wallin.

The first new location was opened in late spring in the Panhandle of Florida in Santa Rosa Beach along Highway 30a. This store is situated in a high-end tourist market that attracts vacationers during the spring, summer and early fall. This store complements the Company’s other Panhandle store in Destin and will attract customers during the opposite months of Southwest Florida’s tourist season.

The next location was selected due to frequent customer requests to open a store in Southeast Florida. Over the years, the Company has developed a loyal and sizable customer base in Broward, Miami-Dade and Palm Beach Counties. This store is in the heavily populated Broward County in the city of Plantation and is expected to have a steady stream of year-round shoppers. It was opened in the summer of 2023.

The third location fills the geographic gap between the Company’s current locations in Punta Gorda and Lakewood Ranch. Wellen Park is a vibrant and wealthy community located in Venice, and this store was opened in late June.

Lastly, the fourth location is situated in the bustling and lively area of The Villages. “We expect this store to be less seasonal than some of our other stores and hopefully less impacted by potential tropical systems with its location in the center of the state. We’ve built brand awareness in Central Florida with our Mount Dora store, and we expect to continue to grow our customer base in this area over the coming year,” added Wallin. The Villages store opened in July.

“Given the extensive devastation we experienced from Hurricane Ian, I am proud that we executed on our 2023 growth plans with the opening of these four new stores. Having a larger geographic footprint in Florida in new markets with different seasons should position us well for 2024,” stated Wallin.

Founded in 2009, Naples Soap Company has been helping customers by providing a premium collection of skin and hair care products that are made with high-quality, natural and organic ingredients. The Company is best known for its doctor-recommend sensitive skin care line, natural soaps, body butters, sea salt scrubs and luxury bath bombs. Naples Soap Company products are designed to stimulate the senses, soothe skin and pamper the soul.

About Naples Soap Company, Inc.

Naples Soap Company is a health and wellness brand that markets more than 300 personal care products, including body care, face care and hair care. The Company operates retail locations in Florida in the following cities: Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Venice, Lakewood Ranch, Kissimmee, Mount Dora, Santa Rosa Beach, Destin, Plantation and The Villages. Naples Soap Company products are sold online from the Company’s website at www.naplessoap.com, through other DTC (direct-to-consumer) channels such as Amazon.com and at more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. Company stock is traded OTC Pink: NASO. For more information about Naples Soap Company, visit www.naplessoap.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.

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