SRM (Strategic Resource Management), a trusted advisory firm serving financial institutions across North America and Europe, announced that financial services executive Teresa Freeborn has joined the company's International Advisory Board.

Freeborn brings executive credentials from the credit union industry to the SRM International Advisory Board. Her addition further reinforces the Memphis-based company's commitment to serving financial institutions in North America, the UK, and Europe.

"Teresa Freeborn is a leader and entrepreneur with immense knowledge of credit unions – an important segment of our client base," noted Brad Downs, SRM's Chief Executive Officer. "We're so pleased she's joined our advisory board at this moment in SRM's growth trajectory. Teresa brings significant clout and perspective to an already strong group of advisors."

Freeborn is a recognized credit union leader, serving as President of Kinecta Federal Credit Union, CEO of XCEED Credit Union, and SVP of Central One Credit Union in Canada. She has served on several credit union industry boards and committees, including CUES, the California Credit Union League, CUNA, and the World Council of Credit Unions. A strong advocate for women in the workplace, Freeborn is the author of the best-selling business book Suits and Skirts: Game On! The Battle for Corporate Power and is a sought-after public speaker.

"Having spent much of my career in leadership positions at credit unions, I recognize the important role that SRM plays in helping financial institutions operate efficiently," said Freeborn. "I'm thrilled to serve as a member of SRM's International Advisory Board and work closely with SRM's leadership team and this board of talented industry experts and innovators."

About SRM

SRM (Strategic Resource Management) has helped 1,000+ financial institutions add more than $5 billion of value to their bottom line in areas such as payments, digital transformation, core processing, artificial intelligence, digital assets, and overall operating efficiency. SRM has lowered costs, created revenue opportunities, increased productivity, and provided a competitive edge for clients in an environment of constant and accelerating change. Visit www.srmcorp.com for more information, and follow us on LinkedIn and Twitter for timely and relevant insights.

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