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Experian Named a Market Leader in Fraud Prevention by Liminal’s Link™ Index Report for Account Opening in Financial Services

Report recognizes Experian for leadership in compliance and fraud prevention capabilities

Experian® today announced its recognition as a market leader for compliance and fraud prevention capabilities and market execution according to Liminal’s newly released Link™ Index Report for Account Opening in Financial Services. The detailed report evaluated 150 vendors in the financial sector and identified 32 companies as market leaders in compliance and fraud prevention for account opening.

Experian’s identity verification and fraud prevention solutions, including CrossCore® and Precise ID®, received the highest Link Score out of the 32 companies highlighted in the report. It found that Experian was recognized by 94% of buyers and 89% identified Experian as a market leader.

CrossCore helps clients verify identities, detect and prevent fraud, and ensure regulatory compliance using real-time risk analytics and decision-making strategies. Precise ID provides real-time identity verification and the ability to identify and treat specific fraud risks, including identity theft, synthetic identity and first-party fraud. Last year, Experian estimates that its fraud prevention solutions helped clients save more than $12 billion in fraud losses globally.

“We’re thrilled to be named the top market leader in compliance and fraud prevention capabilities and execution by Liminal’s Link Index Report,” said Kathleen Peters, Chief Innovation Officer for Experian’s Decision Analytics business in North America. “We’re continually innovating to deliver the most effective identity verification and fraud prevention solutions to our clients so they can grow their business, mitigate risk and provide a seamless customer experience.”

“We’re excited to recognize Experian for its strong leadership position in fraud prevention and compliance capabilities and market execution for financial services,” said Travis Jarae, CEO at Liminal. “We found that lenders who adopt market-leading solutions can gain a significant return on investment, so choosing the best fraud prevention and compliance vendor is critical to plan for future growth and combat fraud.”

Liminal’s Link™ Index Report is a comprehensive analysis for buyers seeking technology solutions based on expert insights and perspectives. It utilizes a proprietary framework to identify, evaluate, and rank product capabilities based on their applicability to market use cases. The report leverages Liminal’s Digital Identity Landscape taxonomy and ontology to accurately assess vendor solutions based on their product capability coverage, taking into account market demand and company strength, as determined by their Link™ Score.

To read the Liminal Link Index Report, please visit To learn more about Experian’s identity verification and fraud prevention solutions, please visit .

About Liminal

Liminal is a market intelligence and strategic advisory firm serving digital identity, fintech, cybersecurity solution providers, and the private equity and venture capital community. Since 2016, Liminal has provided strategy and analytical services that support executive decision-making at all product or business lifecycle stages. We advise some of the world’s most prominent and innovative business leaders, investors, and government officials on building, buying, and investing in the next generation of digital identity solutions and technologies. Learn more at and follow news and updates from Liminal on LinkedIn or subscribe to their weekly newsletter.

About Experian

Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at or visit our global content hub at our global news blog for the latest news and insights from the Group.

Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.


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