The Brand is Also Set to Launch its First Ever Commercial During the Big Game

Popeyes^® is launching the most jaw-dropping promotion in its history with playoff matchups upon us – “Wings for Wings” – offering free 6pc Wings with any online or in app purchase* at participating restaurants in USA and Canada if a football team that has wings in its name, logo, or on its mascot wins the big game in February. This means if a team from Baltimore, Philadelphia or even Buffalo wins, then guests get free wings.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240110396956/en/

POPEYES® PROMISES FREE* WINGS IF A TEAM WITH WINGS WINS THE BIG GAME (Graphic: Business Wire)

The Wings digital offer will be redeemable on Fat Tuesday, Feb. 13, 2024, as a nod to the brand’s New Orleans heritage. Check out this video on how the promotion works: https://www.youtube.com/watch?v=kaIJHVfzd0w

The promotion is designed to celebrate the permanent launch of Wings at Popeyes with five fan-favorite flavors: Ghost Pepper, Sweet ‘N Spicy, Honey BBQ, Roasted Garlic Parmesan, and Signature Hot, which will star in the brand’s first-ever TV advertisement during the first quarter of the big game in February.

“The best combo in the world is football, wings, and a little wager,” said Jeff Klein, Chief Marketing Officer for Popeyes. “We are making a bet with Popeyes fans in the U.S. and Canada that if a football team with wings wins it all, then we will give everyone Popeyes NEW chicken Wings to celebrate.”

Popeyes Wings are the perfect meal for football games or really any time! Each exciting flavor features hand-battered and breaded crispy chicken Wings, which are perfectly crisp on the outside just like the signature Bone-In Chicken. All Wings are marinated in just the right amount of distinct Popeyes spices to add that extra flavor and juiciness. Guests can get their Wings fix this football season in five flavors that have quickly become a favorite among guests:

• Ghost Pepper: Marinated in a dry spice blend before they’re hand breaded and fried to a perfect crunch, these Wings are the perfect balance of flavor and fire.
• Sweet ‘N Spicy: Before they’re tossed in a sweet and spicy blend of chili, garlic, and ginger, these crispy Wings are marinated, hand-breaded, and fried up just right. And yup, sweet ‘n spicy is still the perfect pair.
• Honey BBQ: The tangy tamarind, sweet honey, and smoky molasses flavors on this sauce pair perfectly with that signature Popeyes crispy breading, so that each and every bite brings you all the way down south.
• Roasted Garlic Parmesan: These Wings pair the rich flavors of caramelized garlic and parmesan and asiago cheeses with our crispy Popeyes breading. So, take a buttery bite and bask in all the flavor.
• Signature Hot: Popeyes wouldn’t be from Louisiana if they didn’t have a Cajun hot wing. Tossed in our signature Cajun hot sauce with just a touch of southern sweetness, this flavor is for those who love the heat.

Popeyes Wings are available with prices starting at $5.99 for a 6-piece. Price and participation vary. For more information, please visit Popeyes.com and popeyeschicken.ca

*Free 6pc wings with any online or in app purchase. Valid 2/13/24 only at participating US & Canada restaurants. Terms apply: [popeyes.com/offer-terms] [Popeyeschicken.ca/offer-terms]

About POPEYES^®

Founded in New Orleans in 1972, Popeyes® has over 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring fried chicken, chicken tenders, fried shrimp, and other regional items. The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes® to become one of the world’s largest chicken quick service restaurants with over 4,000 restaurants in the U.S. and around the world. To learn more about the brand, please visit the Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240110396956/en/