Firm Expands Hands-On Support with Centers of Excellence

Serent Capital, a growth-focused private equity firm that invests in founder-led B2B SaaS and technology companies, announced today that it has been recognized on Inc.’s Founder-Friendly Investors list for the sixth consecutive year. The list honors private equity and venture capital firms that have shown a dedication to supporting the interests of entrepreneurs.

"As a firm founded by founders, we have a profound respect for the vision, grit, and boldness required to build something truly remarkable,” said John Caselli, Partner at Serent Capital. “Founders are the driving force behind innovation and progress, and we’re continually inspired by them every day. We’re incredibly grateful to the founders who trust us to partner with them and their teams. It’s a privilege to support their growth initiatives and witness the transformation as they turn their companies into category leaders."

Serent’s in-house Growth Team, comprised of over 25 former operators and management consultants, works closely with portfolio company leaders on strategic initiatives across key functional areas. Recently, the team has expanded its impact through Serent’s Centers of Excellence, which offer hands-on guidance in areas such as payments integration and embedded finance, pricing and product marketing, product and technology development, and post-merger integration. These Centers are integral to Serent’s unique approach, accelerating revenue generation for portfolio companies by delivering unparalleled expertise and support.

In 2024, Serent Capital expanded its portfolio with strategic investments in several innovative companies, including EZDERM, a healthcare software company specializing in dermatology EMR solutions; MIE (Medical Informatics Engineering), a health IT firm offering clinical solutions; Traumasoft, an integrated software platform for EMS agencies; and HarperDB, a high-performance database solution for IT infrastructure. These investments underscore Serent’s commitment to supporting innovation across a wide range of sectors.

“It has been a complicated few years for growth companies and the companies that fund them,” said Mike Hofman, editor-in-chief of Inc. “So we are happy to share with our readers the best, latest guidance on which venture capital firms, private equity firms, and growth-capital lenders have the track record and reputation of being especially good partners to founders and CEOs.”

Serent Capital manages $5 billion in assets with offices in Austin, Texas, and San Francisco, California. In addition to being recognized as a founder-friendly firm, Serent has also been named a Top Private Equity Firm by GrowthCap and a Top Private Equity Innovator by BluWave this year.

To learn more about how Serent partners with founders, visit: https://serentcapital.com/founders.

Introduced in 2019, the Founder-Friendly Investors list has become a go-to guide for entrepreneurs who want to grow their companies while retaining an ownership stake. To compile the list, Inc. went straight to the source: entrepreneurs who have sold to private equity and venture capital firms. Founders filled out a questionnaire about their experiences partnering with private equity, venture capital, and debt firms and shared data on how their portfolio companies have grown during these partnerships.

The November 2024 issue of Inc. magazine is available online now at https://www.inc.com/magazine. To see the complete list, go to: https://www.inc.com/founder-friendly-investors/2024

Inc.’s Founder-Friendly Private Equity Firms list is based on the criteria that the private equity firm has exited U.S.-based, founder-led, portfolio companies. Serent paid a fee to accept and distribute the results of such award. Serent’s receipt of this award is in no way indicative of any individual client or investor’s experience with Serent or of the future performance of any investment. For more information on the GrowthCap and BluWave awards, please refer to the respective links provided here and here.

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