Annual awards honor companies driving customer experience transformation through human insight

UserTesting, the leading provider of human insights for innovators, today announced the winners of the illumi Awards at its annual customer conference, The Human Insight Summit (THiS). This year’s summit brought together builder and creator teams to emphasize the crucial role human insights play in decision-making, driving innovation, and delivering impactful products and experiences.

THiS 2024 focused on team collaboration, continuous learning, and co-creation with customers, showcasing how product, UX, design, marketing, and research teams are using fast customer feedback to turn ideas into innovative products.

The illumi Awards recognize companies that excel in leveraging human insights to design and deliver exceptional products and experiences. This year’s winners showcased how human-centered strategies drive remarkable customer experiences and measurable business results. With hundreds of organizations applying, 12 category winners were honored, along with 12 distinguished luminaries recognized for their contributions to advancing business success through continuous customer learning and innovation.

2024 Illumi Award Winners:

• Outstanding Global Success Story Award: Abercrombie & Fitch Co.
• Outstanding Innovator Award: Audi of America
• Outstanding Non-Profit Award: Consumer Reports
• Outstanding Enterprise Success Story Award: EE
• Groundbreaker Award: Frasers Group
• Outstanding Emerging Business Award: Helix
• Outstanding Collaborator Award: Novartis
• Digital Impact Award: PepsiCo
• Creative Development Award: Teladoc Health
• Human Insight to Action Award: U.S. Bank
• Transformation Award: Wells Fargo
• Customer-Driven Evangelist Award: Zenni Optical

Distinguished Luminaries: Bupa, N26, NEXT PLC, Resy, Sage Global Services Limited, Scotts Miracle-Gro, TELUS, TIAA, United Airlines, Virgin Media O2, Yorkshire Building Society, and Zigzag.

“The illumi Award winners represent the future of customer-centric innovation,” said Eric Johnson, CEO of UserTesting. “These companies have moved beyond simply gathering feedback—they’ve integrated insights into their processes, working collaboratively with their customers to transform industries, accelerate innovation, and deliver outstanding experiences. We are proud to honor these trailblazers and are excited to see how they continue to lead with customer-driven impact.”

The 2024 illumi Award winners highlight excellence in customer experience, product and marketing innovation, and team productivity, demonstrating the transformative impact of human insights on long-term success.

To learn more about the illumi Awards and explore the winning customer stories, click here.

About UserTesting

UserTesting is the world’s leading provider of human insights, empowering teams to co-create with customers and drive continuous innovation. By combining technology with real human feedback, UserTesting enables faster, smarter decisions, helping organizations build market-leading products and enhance customer experiences. Trusted by over 3,000 companies, including 75 of the Fortune 100, UserTesting shifts businesses from reactive to proactive in addressing customer needs, further driving growth and transforming customer experiences. Learn more at www.usertesting.com.

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