Counterpart doubles down on risk mitigation solutions for SMEs in over 145 industries with the launch of proprietary risk mitigation solution, zeroHR

Counterpart, the first management and professional liability insurtech to build the full suite of proprietary underwriting, in-house claims management, and extensive risk mitigation solutions for SMEs, announced it has written over 10,000 policies. To meet the rising demand for comprehensive insurance and risk management solutions, Counterpart has launched zeroHR, an HR compliance and legal service to help address some of their largest risks. Counterpart is backed by A rated carriers Aspen, Markel, and Westfield Specialty.

Small businesses are navigating an ever-complex legal landscape marked by increased regulatory requirements and employment lawsuits—a Counterpart report found that 37% of small businesses have faced employee litigation in the past year. Identifying and managing exposures is crucial—but it can be costly for resource-strapped organizations. Many small businesses simply don’t have the in-house expertise to control these challenges.

zeroHR helps manage the most essential HR tasks with less effort by offering support from HR experts, access to an employment attorney, an employee handbook builder, and policy documentation for 150+ industries in all 50 states. Customers have taken advantage of these services for some of the most complicated aspects of running a business and managing employees, including:

• Building customized employee handbooks
• Building Family Medical Leave policy forms
• Conducting comprehensive HR audits
• Implementing performance improvement plans (PIP)
• Terminating staff members
• Auditing company procedures

“Hitting 10,000 policies, and by this time 11,000, is an endorsement of our vision. Counterpart is one of the few insurtech MGAs managing the entire insurance experience. We’ve built something unique; a full stack solution that manages everything from risk reduction to claims,” says Tanner Hackett, CEO of Counterpart. “We handle the fine print so our customers can focus on what they do best: running their business.”

Barri Yanowitz, VP of Business Operations at Astara Health, a customer of Counterpart and user of zeroHR, says, “Counterpart is more than an insurer; they’re a long-term partner that truly understands the needs of small businesses like ours. We’ve been able to proactively manage risks and keep our focus on growing our business, knowing we have the support we need to handle any HR or legal challenges confidently.”

Counterpart’s full-stack solution provides a comprehensive approach to risk management and claims management, helping businesses stay ahead of emerging challenges. This one-stop offering enables companies to focus on growth, with Counterpart supporting them as they navigate today’s complex landscape. To read more about Counterpart’s zeroHR platform, visit here.

About Counterpart:

Counterpart pairs trusted insurance experts with AI-driven underwriting and claims technology to enable small businesses to do more with less risk. Backed by A rated carriers such as Aspen, Markel, and Westfield Specialty^®, Counterpart offers proprietary management and professional liability insurance. These products are complemented by a suite of tools and services that help its customers proactively reduce risk and grow with confidence. Counterpart has been recognized as the "Underwriting Innovation of the Year" in 2023 by Inside P&C, "Best Places to Work" in 2024 by Business Insurance, and "Top 50 Insurtech" in 2024 by CB Insights. For more information, visit yourcounterpart.com.

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