2024’s ‘Holiday Hugs’ clinches top spot as agency provides a quindecennial look at how its festive videos showcase creativity, connection, and kindness

To celebrate 15 years of its heartwarming tradition, Klick Health invited staff to rank their all-time favorite holiday videos — which have brought joy to millions over the years — with this year’s production, ‘Holiday Hugs,’ topping the list.

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To celebrate 15 years of its heartwarming tradition, Klick Health invited staff to rank their all-time favorite holiday videos — which have brought joy to millions over the years — with this year’s production, ‘Holiday Hugs,’ topping the list. (Photo: Business Wire)

“The world has changed since we uploaded our first holiday video in 2010 to a relatively new phenomenon called YouTube, but our values remain the same,” said Chief People Officer Glenn Zujew. “We love that Klicksters are so passionate about creating and starring in our annual holiday video and it’s clear from their rankings that they are committed to celebrating human connection with creativity, kindness, and even a little humor.”

Klicksters’ Top 4 All-Time Favorite Klick Holiday Videos

#1. 2024: ‘Holiday Hugs,’ spotlights the agency using AI and other magic to orchestrate a series of surprise reunions for Klicksters. One Creative Director said the video “is as innovative as it is evocative. It perfectly combines technology and AI, delivers on an emotional insight, features Klicksters authentically, and gives all the holiday feels.”

#2. 2021: ‘#SpreadJoy,’ the feel-good video shows hundreds of Klicksters using the $100 bills the agency gave them to spread joy. One Project Manager commented, “It’s heartwarming to see how small acts of kindness can brighten someone else’s day. I loved seeing all the creative ways people used the money to spread cheer.”

#3. 2018: ‘Meet Klickmas, the World’s First Year Round Christmas Agency’ transforms Klick into Klickmas, the world’s first all-Christmas all-the-time ad agency. A Strategist said it made them feel good about joining, “an agency that liked to have a laugh, poke fun at themselves, and really just embrace some of the silliness of the holiday season.”

#4. 2014: ‘Klick Epic Office Remix with Andrew Huang’ shows the YouTube sensation turning Klick’s office sounds into a must-see (and hear) remix of a holiday classic. A Communications team member said, “It was fun for so many Klicksters to star in the video and work with Andrew to create the coolest version of Jingle Bells we'd ever heard. People said they watched our video over and over because it was so fascinating!"

“We are extremely proud of this beloved tradition,” said Chief Creative Officer Rich Levy. “With over 60 million views, Klick’s holiday videos continue to inspire joy and connection among clients, partners, and the public. This tradition not only celebrates the agency’s culture, but also supports meaningful causes — like the Foundation for Social Connection (F4SC).

Indie Agency News recently called ‘Holiday Hugs’ “what may be the most wholesome imaginable use of AI-generated imagery,” while Ad Age showcased it in “Campaigns to Know About Today.” Jillian Racoosin Kornmeier, Executive Director of F4SC said that the organization, “is proud to partner with Klick Health to bring loved ones closer and promote the transformative power of a hug.”

Klick is donating $1 to F4SC for every view of ‘Holiday Hugs’ (up to $10,000). Visit YouTube to watch ‘Holiday Hugs’ and Klick’s ‘Quick Guide to Creating the Perfect A.I. Hug.’

About Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick’s client service is rooted in deep medical and scientific understanding, enabled by over 185 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative.

One of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.

Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to careers.klick.com.

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