New SVP of Global Core Sales at SmartBear brings 20+ years of experience in SaaS and tech sales, including leadership roles at GoTo, LogMeIn, Webex, Cisco, and Citrix

SmartBear, a leading provider of software quality and visibility solutions, is deepening its commitment to delivering exceptional customer value while solving customers’ biggest challenges with the appointment of Steve Boss to SVP of Global Core Sales. Previously, Steve was SVP Global Sales and General Manager at CB Insights, where he led the enterprise growth engine selling to the world’s largest companies. As SmartBear continues solving the complex and increasingly urgent challenges for software development teams, Steve will lead the company’s high-performance API and test management sales teams worldwide.

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Steve Boss, SVP of Global Core Sales at SmartBear (Photo: Business Wire)

“Steve joins SmartBear at a time of continued mounting pressures for development teams,” said Melissa Campbell, CRO at SmartBear. “Before the rise of GenAI, teams were challenged with releasing software faster with fewer resources. The rapid adoption of AI has compounded these challenges with increased complexity. Amidst this, Steve brings a wealth of sales and leadership experience that will be pivotal to our core business as he focuses on coaching, enabling, and leading our sales teams to deliver the tools our customers need to release quality software faster, leading to double digit growth for SmartBear.”

Steve brings over 20 years of experience in SaaS and technology sales, including 15 years in strategic leadership roles. Most recently at CB Insights, he helped integrate AI into sales processes to drive innovation and efficiency. He has held senior sales leadership positions at GoTo, LogMeIn, Webex, Cisco, and Citrix, successfully building and restructuring sales organizations, driving strong financial results, and fostering loyal, high-performing teams. His expertise spans direct and channel sales, global go-to-market strategies, and cross-functional collaboration in complex, dynamic environments.

“I am thrilled to join SmartBear, a company with incredible products, a tier-one leadership team, and track record of innovation,” said Steve Boss. “I’m passionate about understanding customers’ unique needs and delivering solutions that drive success. I look forward to scaling the business and empowering customers to thrive alongside this exceptional team."

SmartBear also recently promoted Fitz Nowlan to VP, AI and Architecture. Fitz was previously Director of Engineering. He was the co-founder of Reflect, an advanced AI-powered provider acquired by SmartBear earlier this year. Reflect advanced SmartBear Test Hub, transforming how teams deliver quality software with greater efficiency and innovation.

Test Hub is part of SmartBear’s initiative to simplify the developer experience by connecting more than 20 of its popular tools and respective functionalities into intuitive solution hubs. SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub feature SmartBear HaloAI, an advanced AI-driven capability that is being introduced across SmartBear's product portfolio.

About SmartBear

SmartBear is pioneering innovation in software quality, embracing AI’s transformative potential. The company’s powerful solution hubs, including SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, give software development teams around the world visibility and automation that provide end-to-end quality. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, SmartBear meets customers where they are to help make our technology-driven world a better place. The company is committed to ethical corporate practices, including responsible AI that integrates accountability and transparency across its technology stack, and to social responsibility, promoting good in all the communities it serves. Learn more at smartbear.com, or follow on LinkedIn, X, or Facebook.

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