Shore Capital-Backed Platform Continues Expansion Across the South and Mid-Atlantic Through Partnership in Tennessee

Innovate 32, a growth-oriented dental services organization, announced its partnership with Rachel Johnson & Associates (“RJA”), a leading provider of dental services in Murfreesboro, Tennessee.

Innovate 32 was formed by Shore Capital Partners, a Chicago-based private equity firm with offices in Nashville. Under the leadership of Chief Executive Officer Josh Johnson and Innovate 32’s Board of Directors, Innovate 32 has partnered with leading dental practices throughout the South and Mid-Atlantic. The new partnership with RJA marks the next steps in Innovate 32’s efforts to partner with growth-oriented dentists, share best practices, and deliver superior quality services.

Founded in 2006 by Dr. Rachel Johnson, RJA provides a full suite of general dentistry and cosmetic services to patients in the greater Murfreesboro, TN area. Dr. Johnson has nearly two decades of clinical experience providing quality care to her patients and scaling her practice to serve the needs of the community. “We are thrilled to align with Innovate 32 and join a network of dentists that share our vision for premier patient care. Innovate 32’s support and resources will help us further our goal to best meet the needs of the people in the Murfreesboro area and provide the highest level of care for our patients,” said Dr. Johnson.

“Partnering with Dr. Johnson and the Rachel Johnson and Associates team expands our reach delivering best-in-class dental services to patients across Middle Tennessee,” said Josh Johnson, CEO of Innovate 32. “Adding the experience and reputation of Dr. Johnson and her team aligns with our mission to be the partner of choice across Tennessee and beyond.”

The partnership represents an exciting chapter in the journey of both companies, with a shared vision of continued growth, clinical excellence, and patient satisfaction.

To learn more about partnerships with Innovate 32, please visit www.innovate32services.com, or contact Josh Johnson (jjohnson@innovate32services.com).

About Innovate 32

Innovate 32 is a Nashville, TN-based dental services organization that supports a growing network of premier dental practices, delivering best-in-class patient experiences through unmatched partner support. Innovate 32 provides a firm foundation of essential management resources for its partners, empowering them to remain focused on what matters most – delivering the best patient care possible. Backed by Shore Capital, Innovate 32 is supported by a world-class Board of Directors, with deep experience in dentistry, operations, and private equity. For more information, please visit: https://innovate32services.com/

About Shore Capital Partners

Shore Capital, a Chicago-based private equity firm with offices in Nashville, is an investor in lower middle market companies in the Healthcare, Food and Beverage, Business Services, Industrial, and Real Estate industries. Shore’s strategy is to support management partners to grow faster with less risk through access to capital, world-class board and operational resources, and unmatched networking, development, and shared learnings across the portfolio. From 2020-2024, Shore received recognition from Inc Magazine as a 5x Top Founder Friendly Investor and by Pitchbook Research for being the global leader in Private Equity total deal volume from 2019-2023. Shore targets investments in proven, successful private companies with superior management teams, stable cash flow, and significant potential to grow through industry consolidation and organic growth to generate value for shareholders. Shore has approximately $11.5 billion of assets under management and in additional investment platforms to which it provides business and operational consulting services. For more information on these awards and investment platforms, please visit: www.shorecp.com.

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