Dashboard Now Includes Summary Analysis of Content to Enable Publisher Targeting, Brand Suitability, and Monetization

Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced it has added new capabilities for high level analysis of content to its Audio Insights Dashboard in its AI-powered audio intelligence platform, Sounder. Through the new Overview analysis, Sounder displays the top contextual categories, named entities, and brand suitability trends that are occurring in publishers' content, across different shows and at an episode level, which can be leveraged to enhance brand safety, target specific audiences, and increase monetization opportunities.

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Sounder Dashboard (Graphic: Business Wire)

New and existing Sounder customers will be able to view Trending Categories within the Overview analysis. This feature provides publishers with a more in-depth view of IAB categories that were present in their catalog, beyond the genre of their catalog, within the past three months. Publishers will also have access to Trending Named Entities, which gives insight into the people, places, organizations, or products currently being talked about in their inventory and culture as a whole. Both of these new features provide publishers with new data and insights that serve as a starting point for them to understand their content and effectively package inventory for contextual selling.

Publishers will also have a comprehensive view of the suitability of their content across their network. Previously, publishers could only see show-by-show what content might pose a suitability risk to certain advertisers, but now can view a snapshot of the percentage of their content classified as “high” or “floor” to proactively identify potential risks and if they choose, opt to drill down into a single suitability category. The simplified, AI-powered brand suitability solution helps publishers demonstrate their commitment to a safe environment, enhancing brand confidence and positioning Sounder as an ideal partner for brands prioritizing suitability in contextual campaigns. This new, streamlined approach to brand safety is optimized to help publishers navigate advertiser requirements with ease, minimizing the manual processes that often accompany brand safety solutions.

“We’re always looking for more ways to help our clients reach our audiences and align their message with topical and timely podcast content. The new dashboard allows us to quickly and easily identify trends and opportunities for new contextual campaigns,” said Kevin Greenwald, VP, Head of Advertising & Audience Products at Audacy. “These added features to Sounder allow us to have deeper conversations with advertisers, automate brand safety analysis, and open the door to collaborate with new brands and connect them to our audiences.”

“Brand suitability is increasingly becoming table stakes as brands seek more control over where they reach their audiences. Meanwhile, publishers have more audience insights than ever before but they often face the challenge of trying to decide where to start with those insights,” said Sharon Taylor, Executive Vice President of Podcast and Content Delivery, at Triton Digital. “With Sounder’s new Overview analysis, publishers have the data they need to showcase the depth and trustworthiness of their content and give advertisers more confidence in their contextual targeting campaigns.”

This new dashboard experience follows Sounder’s recent introduction of Promo Hub, which automates key aspects of podcast promotion and content creation workflow for publishers of all sizes. Triton Digital acquired Sounder in March 2024 to bring Sounder’s brand suitability solutions and AI-powered podcast understanding to Triton Digital’s existing audio streaming and podcasting technology. The acquisition has enabled a more seamless, data-driven advertising experience for brands, agencies, publishers, and podcasters.

To learn more about Triton Digital, please visit: https://www.tritondigital.com/

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.

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