Sugar Sell Makes the Hard Things Easy for Modern-Day Sales Warriors to Automate Anything, Accelerate Everything, and Predict What’s Next to Fuel Business Growth

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced it was named to the Constellation ShortList™ for Sales Force Automation in Q1 2024.

Constellation evaluated more than 70 solutions to compile its ShortList of 14 vendors, based on client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

In the ShortList, Constellation Research Vice President and Principal Analyst Liz Miller underscores the paramount importance of SFA usability for sales teams’ adoption, noting that mobile access, artificial intelligence (AI) and machine learning (ML) powered digital assistants and copilots, automated workflows and processes for data capture, entry, augmentation, cleansing and analysis, have become must-have features.

“Users from sellers to supervisors expect more robust account analytics and insights that directly benefit salespeople and tools that reduce manual data entry and surface actionable insights for optimized performance,” said Miller.

Sugar’s sales automation solution, Sugar Sell, empowers sales teams to drive revenue, increase efficiency, shorten sales cycles, and deliver meaningful buying experiences. Powered by SugarPredict, Sugar Sell helps accelerate deal velocity and improve productivity with AI-driven lead conversion, Ideal Customer Profile (ICP), and opportunity-close predictions.

“We’re proud that Constellation Research once again has recognized SugarCRM for our flagship sales automation solution that addresses the needs of today’s next-gen sales organizations to improve sales ops efficiency, bolster win rates, and support business growth,” says Christian Wettre, Chief of Staff, SugarCRM. “Through smarter relationship intelligence, Sugar Sell does the work to improve sales processes and increase sales productivity with actionable insights, while advanced AI features enable sales reps to automate anything, accelerate everything, and predict what’s next, significantly enhancing user efficiency and driving greater CRM adoption.”

“Constellation’s ShortLists play a critical role in accelerating technology buying decisions,” said R “Ray” Wang, chairman and founder at Constellation Research. “Buy-side clients trust that our analysts have identified the best vendors in each category and have identified new disruptive enterprise class startups. With vendors accelerating their AI capabilities, clients expect our analysts to identify the vendors with real solutions ready for the market.”

About the Constellation ShortList

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.

Disclaimer: Constellation Research does not endorse any solution or service named in its research.

About SugarCRM

SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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