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September 01, 2020 1:26pm
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Allure Bridals Debuts Bridal Industry’s First Financing Program for U.S. Retailers

The global bridal and formalwear designer releases a unique financing program to US-based bridal retail customers, an offering designed to offset up-front stock purchase cash flow pressures

Award-winning bridal and formalwear brand Allure Bridals, renowned for its rich heritage of craftsmanship and innovative, proprietary textile technologies, announced today the release of the Allure Bridals Stock Purchase Financing Program, a first-of-its-kind program within the bridal industry. As of the program’s release, no other bridal manufacturer features a comparable financing program, which positions this initiative with a strategic advantage in the industry’s business-to-business marketplace.

The financing program’s primary objective is to create a sustainable support system for retailers, facilitating seamless stock orders while mitigating common issues caused by fluctuating cash flow needs. Furthering Allure Bridals’ focus on innovation, this unique program highlights the company’s longtime commitment to ensuring the bridal industry’s success.

“Our goal is to show our support for our retail partners in tangible ways,” said CEO Kelly Crum. “And this financing program is a perfect example of how we’re always working to change the status quo in our industry. The majority of brick and mortar retailers experience sales volume volatility throughout the year. We’re here to offload that burden. This isn’t innovation just for the sake of change; it’s a crucial step to advancing the industry.”

When placing bridal stock orders, retail customers based in the U.S. will be able to select 6-month or 12-month payment terms at an interest rate of 9.95% per annum. Qualified retailers can apply today by visiting this link.


Allure Bridals, the award-winning bridal and formalwear industry powerhouse, boasts more than two decades of standout bridal and formalwear design. The recent acquisition of Australia-based pageant and formalwear house Portia & Scarlett bolsters the brand’s portfolio, which also features designer collaborations including the popular Disney Fairy Tale Weddings Collection and highly-anticipated 2023 debut Bridgerton Wedding Collection. Allure continues to innovate its flagship bridal collections, bridesmaids dresses, and cutting-edge suiting, all of which highlight the company’s unwavering focus on sizing inclusivity and proprietary textiles. Renowned for exceptional artisanship, attention to detail, and innovative design, the Allure family of brands offers bridal and formalwear for every aesthetic and sensibility – all crafted with care, holding to the core values of a family-owned and operated company. Honoring tradition, while revolutionizing the future. Allure Bridals: For Your Forever.

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