- The creative work with Chuck E. Cheese, Kate Farms, Movado and Wetwall received a Judge’s Choice, Gold and five Silver Awards in the Social Media, Packaging, Branded Content and Identity categories -

Material, a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro). The consultancy firm was awarded for its work on the Chuck E. Cheese 2023 April Fool’s Weddings campaign, Kate Farms packaging redesign campaign, the Movado brand redesign campaign and the integrated brand campaign for Wetwall, a Wilsonart company.

Honoring excellence in advertising, Material received the following American Advertising Awards from three local competitions:

AAF Austin

• Judge’s Choice Award for work with Chuck E. Cheese April Fool’s Weddings in the Social Media category
• Gold Award for work with Chuck E. Cheese April Fool’s Weddings in the Social Media category
• Silver Award for work with Chuck E. Cheese April Fool’s Weddings in the Branded Content & Entertainment for Online Film category

AAF New York City Metro

• Silver Award for work with Kate Farms Packaging Redesign campaign in the Packaging category
• Silver Award for Movado Brand Redesign campaign in the Integrated Brand Identity Campaign category

AAF Philadelphia Metro

• Silver Award for Wetwall Integrated Brand campaign in the Branded Content & Entertainment Campaign category
• Silver Award for Wetwall Integrated Brand campaign in the Integrated Brand Content Campaign category

All seven entries will proceed to the District competition for a chance to advance to the national finals.

“Winning seven American Advertising Awards underscores the impact our work has on our clients and their customers, affirming our commitment to push boundaries to elevate brands," said Jay Suhr, Material’s Senior Vice President, Creative. "This is a testament to our team's dedication to using deep human understanding as a springboard to craft campaigns within a competitive landscape that resonate with audiences and drive business.”

The American Advertising Awards recognize and celebrate outstanding creative work in the field of advertising. It is the largest and one of the industry's most respected and comprehensive competitions, attracting over 55,000 local entries from across the nation.

About Material

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary Science + Systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. Learn more at www.materialplus.io.

About American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of more than 60 corporate members made up of the nation’s leading advertisers, agencies and media companies; a national network of 150 local clubs representing 35,000 advertising professionals; and more than 140 college chapters with 4,000 student members. Learn more at https://www.aaf.org/.

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