Premier bridal designer Allure Bridals releases new Fall 2024 collections across the family of brands: Allure Bridals, Allure Couture, Allure Romance, Madison James, Wilderly, and Abella

Today Allure Bridals, a bridal and formalwear designer renowned for a rich heritage of craftsmanship and innovative proprietary textile technologies, announced the release of its Fall 2024 styles. The collections include new releases from the flagship Allure Bridals, Allure Couture, and Allure Romance lines, along with sister collections Madison James, Wilderly, and Abella. Highlighted styles feature trending bridal design elements including delicate floral appliques, structured corset bodices, basque waistlines, and elegant draping. Each bridal collection is curated with a unique design voice, while maintaining a connection to the Allure Bridals ethos: a commitment to quality construction and inclusivity, both through the brand’s universal 0-30 sizing and competitive pricing structure.

The namesake Allure Bridals collection continues its tradition of timeless elegance with subtly adorned bows, detachable sleeves, and ethereal silhouettes; the Allure Couture collection caters to the bride with discerning taste — one defined by lush opulence and luxury, embodying an aura of extravagance, sophistication, and timeless refinement. Allure Romance’s bridal looks embody understated charm and classic sophistication, celebrating a feminine aesthetic with curve-hugging crepe sheath dresses adorned with floral appliques and gauzy tulle skirts embellished with tonal beading.

La Perla from Madison James introduces a bridal capsule embodying the purity and glossy perfection of the pearl. Inspired by the subtlety and delicacy of this natural jewel, the La Perla collection features understated pearl beadwork, luminous fabrics and graceful silhouettes throughout. Elegant without pretension, La Perla epitomizes natural beauty, both without and within.

Fall 2024 bridal looks from Wilderly capture the wild, untamed essence of romance – with free-spirited offerings in midi-length styles, romantic silhouettes, and gowns perfectly suited for destination weddings. Abella boasts modern basque waistlines, detachable sleeves, and delicate beading: details that blend the traditional bridal aesthetic with a sense of chic, contemporary elegance.

All the jaw-dropping details of Allure Bridals’ Fall 2024 collections are now available for viewing on allurebridals.com and will be available for purchase globally through the brand’s selection of authorized retailers.

ABOUT ALLURE BRIDALS

Allure Bridals, the award-winning bridal and formalwear industry powerhouse, boasts more than two decades of standout bridal and formalwear design. The recent acquisition of Australia-based pageant and formalwear house Portia & Scarlett bolsters the brand’s portfolio, which also features designer collaborations including the popular Disney Fairy Tale Weddings Collection and the highly-anticipated 2023 debut Bridgerton Wedding Collection. Allure continues to innovate its flagship bridal collections, bridesmaid dresses, and cutting-edge suiting, all of which highlight the company’s unwavering focus on sizing inclusivity and proprietary textiles. Renowned for exceptional artisanship, attention to detail, and innovative design, the Allure family of brands offers bridal and formalwear for every aesthetic and sensibility – all crafted with care, holding to the core values of a family-owned and operated company. Honoring tradition, while revolutionizing the future. Allure Bridals: For Your Forever.

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