Sugar’s AI-Driven Platform is Honored for Helping Businesses Cultivate Profitable Customer Relationships by Delivering Highly Relevant and Personalized Customer Experiences

SugarCRM, provider of the award-winning intelligence-driven sales automation platform, has been named the “Best Overall CRM Company” winner in the 7th annual MarTech Breakthrough Awards program. The awards recognize the top companies, technologies and products in the global advertising, sales, and marketing technology industry around the world today.

“Being recognized as the ‘Best Overall CRM Company’ for the fourth year in a row is a tremendous honor for Sugar,” said Clare Dorrian, Chief Marketing Officer, SugarCRM. “At a time when CRM is more crucial than ever for fostering customers for life and fueling business growth, Sugar is proud to be recognized for our technology innovation that enhances sales productivity, maximizes marketing impact, and streamlines customer service.”

Sugar Sell, sales-i, Market, and Serve are integral components of Sugar’s comprehensive CRM solution – a platform powered by advanced artificial intelligence (AI) and user-friendly interfaces. Together, these solutions break down the silos that often exist within a business, ensuring a cohesive and efficient approach to customer relationship management and customer success.

Sugar’s investments in AI, machine learning, and generative AI reflect the company’s commitment to unlocking the full potential of business intelligence to revolutionize sales, marketing, and customer service.

In use by organizations in sectors ranging from manufacturers to universities, to banks and global technology companies, Sugar’s pre-configured, intelligent CRM platform puts the power of AI in the hands of every business, no matter the size, business maturity, or technical sophistication – pioneering AI for all.

Revenue intelligence capabilities have been added to the platform to enhance customer sales profitability and drive intelligent account management via Sugar’s recent acquisition of sales-i. End-users are also benefiting from Sugar’s dedication to supporting deeper enterprise resource planning (ERP) and CRM data integration through a single platform that gives teams the ability to do “whitespace analysis” and discover hidden up-sell, cross-sell, link-sell and switch-sell products and services more effectively.

Click here to learn more about Sugar’s AI-driven solutions for CRM.

About SugarCRM

SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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