NielsenIQ (NIQ), a global leader in consumer intelligence, proudly announces the expansion of its Pet Channel with the introduction of Total US Pet Channel Plus. This groundbreaking channel, unlike any other, seamlessly integrates pet retail segments, including conventional retailers (xAOC), specialty pet retailers, farm and feed stores, neighborhood pet shops, online platforms, and pure-play e-commerce retailers. This expansion provides an unparalleled one-channel view with the broadest pet coverage available in the industry, offering unique insights and opportunities for growth.

NIQ's Total US Pet Channel Plus offers a full view of the total pet market, encompassing expansive coverage of in-store and online sales across pet consumables and supplies. With the only holistic view of the pet industry, NIQ delivers the most comprehensive insights into the pet care industry. Key benefits of Total US Pet Channel Plus:

• Complete Coverage: NIQ’s Pet Channel Plus includes exclusive specialty pet retailers, providing powerful and actionable insights. Whether you analyze sales trends or identify growth opportunities, this comprehensive coverage ensures you have the full picture.
• Unmatched Pet Item Coverage & Attribution: NIQ delivers custom pet characteristics and robust product attribution with the industry's most extensive pet item database. This granularity allows for a deeper understanding of market dynamics and consumer preferences.
• Measuring the Omni Landscape: NIQ has embarked on a multi-year journey to merge in-store and online purchase data into one cohesive universe. Pet Channel Plus provides a complete market view, bridging the physical and digital retail gap.
• Pet Industry Leadership: NIQ stands at the forefront of the pet care industry. As the preferred partner for pet retailers and manufacturers, the company plays a critical role in market measurement. NIQ’s pet insights support organizations like the American Pet Products Association (APPA), and the World Pet Association (WPA), and IndiePet providing you with the confidence and reassurance that you are working with a trusted leader in the industry.

“The launch of NIQ’s Total US Pet Channel Plus is a game-changer for the CPG industry. This comprehensive channel offers a full view of the pet market, covering in-store and online sales across pet consumables and supplies,” said Raha Alavi, SVP Retail with NIQ. “It will empower manufacturers and retailers with critical insights, enabling innovation and understanding pet owners’ evolving needs.”

Understanding the $83.3 billion omnichannel pet market is crucial, especially with 40% of pet care sales now occurring online. However, many shoppers continue to utilize a blended approach to pet care shopping, combining online and in-store experiences. Gen Z consumers, in particular, start shopping online and are heavily influenced by social media, yet they spend more in mass merchandise stores than any previous generation. As consumer behavior continues to evolve, understanding online and offline pet shopping behavior is critical for strategic planning.

NIQ’s comprehensive coverage and actionable insights enable decision-makers to adapt to changing consumer behaviors and strategically plan for the future. Whether it's optimizing product assortments, enhancing marketing strategies, or refining supply chain operations, the insights from Total US Pet Channel Plus empower stakeholders to effectively meet the needs of today’s pet owners and capitalize on emerging opportunities in the market.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View^TM.

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