The British Beauty Council has formed the Sustainable Beauty Coalition (SBC) to lead sustainability – championing best practice and industry collaboration.

LONDON, UNITED KINGDOM, July 1, 2021 /EINPresswire.com/ -- The British Beauty Council has launched the Sustainable Beauty Coalition to tackle the global climate change emergency – and give consumers what they want.

The launch of the coalition is the culmination of a year's work that began with an independent sustainability report commissioned by the British Beauty Council to analyse the beauty sector and the consumers it serves. Called Courage to Change, the report lays out a vision of how we can move forward together to create an industry which nurtures the planet that we love and all that live on it.

Researched and written by social impact consultancy Junxion Strategy and published in November 2020, it included a survey of 3,000 UK consumers by environmental charity Hubbub. The report found that one in seven consumers wanted to buy an environmentally friendly beauty product and highlighted that 88% of people want brands to use less packaging and display clearer information on how to recycle products.

The coalition's 10-strong steering group is headed by chair Jayn Sterland, UK managing director of green beauty pioneers Weleda, and its members include Jo-Anne Chidley founder of The Beauty Kitchen, the number one sustainable-accredited high street beauty brand, Michelle Feeney, founder of leading sustainable fragrance brand Floral Street and Sian Sutherland co-founder of A Plastic Planet.

Jayn Sterland, chair of the SBC, says: "We believe the UK beauty and wellness industry must play its part in bringing about bold, urgent change. We have a strong voice, reputationand reach – and we need to use it. Consumers are keen to see this happen, and they are looking to us to clean up our act by addressing the many climate -related problems we have created, such as non-recyclable plastic packaging, chemicals contaminating the oceans, and unregulated, misleading product claims. Whilst a growing number of brands are taking significant steps to reduce their negative impact on the planet, these efforts are patchy and uncoordinated the coalition seeks to address this."

The SBC, which is supported by an extensive advisory panel, made up of industry experts, brand owners and industry body representatives, will report to the British Beauty Council's executive board with a remit to:

• develop a clear strategy and roadmap to accelerate sustainability in the industry
• strengthen links across the industry, communities, voices and professional bodies to accelerate collaboration, knowledge and bolder collective efforts
• work with the government to champion the work of the industry and support the agenda in the Race to Net Zero campaign
• act to create stronger frameworks and policies for the UK's beauty sector
• monitor the roadmap's progress and keep the execution of initiatives under review

Millie Kendall MBE, chief executive British Beauty Council, says: "It was very clear to us from the Courage to Change report that consumers want the beauty industry to do better – and they expect us to do better. We have an array of British talent who are very innovative in the sustainable area, but to make real tangible change, the industry must come together and collaborate. This is key and it's why we have formed the Sustainable Beauty Coalition.

"The beauty industry needs to be transparent, accountable and make changes now – we will lose the respect of the consumer if we don’t. Surveys show that 95% of consumers believe their own actions make a difference. If our customers believe that, what are we as an industry doing in response? We can and should do better – the beauty industry's purpose is, after all, to encourage the intrinsic beauty of people and our planet to shine."

The Courage to Change report found that one in seven consumers wanted to buy an environmentally friendly product and highlighted that 88% of people want brands to use less packaging and display clearer information on how to recycle products.
For further information visit the Sustainability Beauty Coalition's webpage

ENDS

Notes to Editors

About the Sustainable Beauty Coalition
The Coalition will compromise of a 10-strong steering committee headed by a chair appointed by the British Beauty Council Executive Board. The Chair will work with the board to form the committee and overall roadmap.

The steering committee members will be appointed by the selection committee. The selection committee will be comprised of the executive board, innovation pillar president and chair. The steering committee will consist of:

• 10 individuals which represent the breadth of the industry and is ethnically and gender diverse
• British Beauty Council Patrons
• small and medium size enterprises (SMEs) and indie brands
• sustainability leaders and government representatives – non sector (by invitation)
• a secretary is appointed to support the work of the steering committee. The Secretary is not a member of the committee

About the British Beauty Council
The British Beauty Council was founded to represent the voices, opinions and needs of the British beauty industry – from hairdressing to cosmetics, cosmetic surgery, therapy and spa; in education and training; and from formulation to manufacture, supply, logistics packaging, design, retail and media. It is a not-for-profit, inclusive organisation that works to engage politicians and business leaders about the value of British beauty to the national economy, and its key role in the UK’s creative and cultural character. Its ambition is to ensure that the beauty industry is recognised and valued at all levels of government, throughout the wider economy and by consumers.

Paul Farrow
The British Beauty Council
+44 7796 445635
paul@britishbeautycouncil.com