As a serial entrepreneur, Evan Martin has spent the last five years building successful businesses on both Amazon and Shopify. Previous ventures have included a skincare line, postpartum spray, and a golf boutique business. Now he has launched his latest brand, Narra, which he says is going to shake up the jewelry industry.
Moissanite vs. Diamonds
“If you haven’t heard about moissanite, you’ll definitely hear about it this year,” Martin says. “I launched Narra because moissanite makes so much sense compared to spending thousands of dollars on a diamond. Folks are more financially conscious and savvy than ever. People my age know that if we can make smarter buys, we’re going to do it.” Moissanite is now the second most popular stone for engagement rings, right behind diamonds, likely due to how similar the two stones look.
On Narra’s website, they advertise semi-fine luxury moissanite jewelry. Martin says that with moissanite, anyone can get brilliant and colorless stones for a tenth of the cost. “Moissanite is second hardest compared to diamonds on the Mohs scale,” he says. “But not only that, you can get a beautiful, colorless stone without the ethical concerns that mined diamonds often carry with them.”
2CTW and 1CTW earrings from Narra’s collection
On average, the cost of a one carat mined diamond can be anywhere from $2,000 to $12,000, depending on the cut and color. By comparison, a one carat moissanite stone from leading online sources is only $599, significantly less than a diamond.
Should anyone buy moissanite?
Should customers be considering moissanite for everyday wear? When asked if moissanite could last as long as a diamond, Martin says absolutely. “These stones will last forever, never get cloudy, and will retain the same fire and brilliance that you see from day one,” he adds. This bodes well for prospective jewelry shoppers, especially for those who want the look of a diamond without the price tag.
On the topic of semi-fine jewelry, Martin shared his market analysis. “There are prominent brands that are now starting to sell moissanite jewelry. You can go to a jewelry store and purchase one carat 14k gold moissanite earrings for a thousand dollars,” he says. “But for most customers, they might be searching for a lower cost entry point to moissanite before making that type of commitment.” On Narra’s website, anyone can buy 2 carat moissanite earrings in 18k gold vermeil or sterling silver for $299.
Advice for first time moissanite buyers
For those unfamiliar with moissanite, Martin says that there are plenty of resources out there. “With social media it’s a lot easier now to see different pictures and videos of the actual product,” he says. “If you haven’t purchased moissanite before, I would recommend round stones because they tend to be more brilliant and the cut highlights the sparkle.”
2CTW round brilliant moissanite earrings from Narra
Similar to diamond, moissanite can be purchased in a variety of cuts and shapes. Martin shares that they sell primarily round brilliant moissanite stones because of the popularity of the cut. “Customers rave about the look of the stone for everyday wear. It elevates your daily look and dresses up any outfit,” he added. Additionally, Narra is currently offering a 30% off discount to all new customers with the discount code “NEWCUSTOMER” with free 2-day shipping.
Media Contact
Company Name: Narra Jewelry
Contact Person: Evan Martin
Email: Send Email
Country: United States
Website: https://narra.shop
