Starting a new business is difficult enough, but pivoting from a full-time employee position to becoming ones own boss while finalizing a divorce and experiencing a job layoff seems logically ill-advised.
Against these odds, Ambiance Media Group (AMG) CEO Farah Saunders found herself in this exact situation and she wants other aspiring businesswomen and entrepreneurs to know that their dreams are not impossible.
“Don’t feel like your life is over,” she said giving her thoughts on leaving a toxic marriage. “It is a big adjustment, but you can get through the transition.”
Saunders found herself mentally exhausted with an emotional burden in addition to a financial one as the public relations agency she worked for decided to downsize. The main question that haunted her the most: What to do next?
One group of people remained in constant contact with PR and digital marketer. Old and potential new clients were knocking at her door for assistance.
“I like to say that I didn’t choose entrepreneurship, entrepreneurship chose me,” Saunders said. “I loved my previous position, before getting laid off, but I knew in that moment it was time for me to create my own opportunity. Even if you’re working in a corporate America, I think it’s important for everyone to perfect a skillset that they can always monetize.”
Surrounding herself with people who saw value in her education, experience, and skillset provided the motivation to establish AMG. The networking, referrals, and social media presence paid off. As Saunders enters the fourth quarter, her company is poised to have their best year financially since its inception.
According to the savvy entrepreneur, there are certain attributes that create a successful small business. In addition to building leads and generating sales, it takes non-stop grit, a never-give-up mentality, and the willingness to find mentors or coaches and take their advice.
Passing the torch of mentorship, Saunders hopes to do some of her own within the AMG business model. Beta testing will begin for the Build Out Loud Academy next January.
The online workshop teaches startups and ecommerce brands how to leverage and monetize press coverage in-house. She explains that not every brand has a big budget for marketing, but they should still have the opportunity to thrive.
One aspect of AMG that Saunders is particularly proud of is educating all her clients on the opportunities that extend beyond traditional public relations, brand deals, and media attention.
“A lot of publicists fall short because they don’t know the foundation of digital marketing,” she said, explaining that PR is a tiny part of the sales ecosystem. “It should encompass not only the press, but it should encompass influencers, user generated content, monetization: how to monetize these features, because that’s the only way brands are going to see value and climb the SEO ladder.”
About Ambiance Media Group:
Farah M. Saunders started her career in the broadcast journalism industry a decade ago. Gaining experience as a digital content producer, she decided to start her own ecommerce brand focusing on health and wellness. During this venture, Saunders discovered her ingenuity for digital public relations and marketing strategies and made the shift to leverage other ecommerce brands with their exposure. Saunders launched Ambiance Media Group with 15 years of combined experience in the PR and digital marketing realm. Whether clients have an already existing product or need assistance with a new product and development, AMG offers to launch, prepare, or revamp ecommerce brands for mass media coverage—all while providing a monetization blueprint.